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Business Venture Plan Presentation Guidelines

Here's an outline for a typical business concept presentation. These types of presentations are usually about 15 minutes for the formal presentation, 10 minutes or more for an "interactive discussion."

A.  Opening and Introductions (see 1 below for content suggestions)
B.  Problem/Customer/Solution Opportunity Story (crafted to fit the venture ... see 2, 3, 4 below for content suggestions)
C.  Competition, Environment, Innovation, Competitive Advantage, Differentiation (crafted to fit the venture ... see 5, 6, 7 below for content suggestions)
D.  Earn, Work, Team, et al, as appropriate to the venture (crafted to fit the venture ... see 8, 9, 10, 11, 12, 13, 14, 15 below for content suggestions)
E.  Financial Projections (crafted to fit the venture ... see 16 below for content suggestions)
F.  Funding Proposal, Summary, and Call to Action (crafted to fit the venture ... see 17 and 18 below for content suggestions)
G.  Closing and Interactive Discussion (see 19 and 20 below for content suggestions)

Detailed elements of the presentation include ...
  1. Opening Billboard Slide: Company name, company location, contact information, legal statements (proprietary information, copyright, etc.) ...
  2. Problem / Opportunity: The problem your venture will solve, the significance of the problem, the opportunity this offers your venture, quality of the opportunity, growth potential ...
  3. Product and/or Service Solution Description: Essential product/service idea, category of product/service, proprietary protection, entry strategies ...
  4. Customers and Target Markets: Target market characteristics, size, why this market is the best for the venture, market validation research ...
  5. Environment and Context: Industry overview, research results and analysis, major competitors, benchmark ventures, timeliness, regulations ...
  6. Innovation: what the venture does that is new and better
  7. Competitive Advantages: Market focus, value proposition, core competencies, barriers to entry, differentiation, competitive validation, how the venture will position itself to meet/beat the competition, ...
  8. Business Model: How the venture will earn a profit, expected margins, sources of recurring revenue ...
  9. Marketing and Sales Strategies: Pricing strategies, distribution model, partnering, promotional strategies ...
  10. Technology Strategies: Technology, product development ...
  11. Operational Strategies: Production methodologies, manpower requirements, equipment requirements, material management, flow diagram of key processes ...
  12. Intellectual Property and Legal Issues Strategies: Patents, trademarks, trade names, copyrights, trade secrets, operating and other agreements, legal structure ...
  13. Organization: Management team, relevant domain knowledge of the team, commitment, advisers, directors, management to be added, culture, talent ...
  14. Development Plan: Current company status, number of employees, development stage, early revenue, number of customers, relevant historical information, long-term venture goals, growth strategies, timeline ...
  15. Risks and Contingencies: Downside risks and contingency plans, upside risks and expansion plans ...
  16. Financial Projections: Key assumptions, historical financial statements, pro forma statements, return on investment ...
  17. Funding Proposal: Total investment funding and resources being sought, use of funds in 4 or 5 general categories, any unusual use of funds, return of cash to investors and entrepreneurs, harvest strategy ...
  18. Summary: Vision; mission; goals; a brief who, what, where, when, why, and how of the venture ...
  19. Closing Billboard Slide: Company name, company location, contact information ...
  20. Variety of support slides keyed to most-likely-to-be-asked questions
Recommendations: presenter's name on each slide, company logo on each slide.

Tip: Keep in mind WHO is your audience. WHO are you trying to impress. It's usually NOT everyone in the room, rather it's the decision makers ... the boss, the investor, the president of the company with which you are trying to form a collaborative partnership.