- Does the ad grab viewer/reader/listener attention?
- Does the ad hold viewer/reader/listener interest?
- Does the ad develop viewer/reader/listener desire to do something?
- Does the ad provide a clear path to action by the viewer/reader/listener?
Accounting Advertising Advisor Analysis Apps Attitude Balance Sheet Barriers to Entry Beachhead Benefits Better Books Bottom Up / Top Down Brain Brainstorming Brainwriting Budget Business Flow Business Model Cash Flow Change Commercialization Communications Competition Competitive Advantage Concept Consultant Corporate Entrepreneurship CQs Creativity Critical Success Factor Crucial Questions Crucial Success Factors Culture Customer Decisions Deploy Design Develop Differentiation DXpedition Earn EBITDA Education Effectiveness Elevator Pitch Engineering Enterprise Entrepreneur Entrepreneurship Environment Evolution Executive Summary Exercise Expenses Expertise Failure Feasibility Finance Financial Objectives Flags Flowchart Focus Funding Fuzzy-to-Firm GizmoGadget Glossary Goals Growth Habits Healthy Venture Hiring HOTI Chart Hypothesis Ideas Ideation Impact Income Statement Industry Industry Research Innovate-A-thon Innovation Innovator Intellectual Property Internet Intrapreneurship Invention Inventory Investor Iteration Knowledge Launch Leadership Lean Startup Learning Legal Luck Machines Management Manpower Market Research Marketing Marketing Brochure Material Media Media Relations Mentor Methods Mindmap Mindset Mission Mistakes Money Motivation Myths Name News Release Niche Market Non-Profit Objectives Operating Agreement Operations Opportunity Passion Patents People Pivot Planning Positioning PR Presentations Price Problems Process Flow Product Development Productivity Profit Progress Promotion Prototype Publicity Questions Refine Research Resources Return on Investment Reward Roadmap Rules_of_Some Sales SCAMPER SCORE Scorecard Skills Slides Solution Development Solutions SPLUCK Start-up Stimulation Strategies Strategy Structure Success SWOTT Tactics Tagline Target Market Team Teamwork Technology Readiness Levels Terminology Terms Test Thinking Tips Tools Transformation TRL Validation Value Venture Venture Capital Venture Creation Venture Plan Viability Vision Work Worth Writing
AIDA is an acronym for Attention, Interest, Desire, Action ... every ad or promotional activity should have these four elements. (Of course, there are exceptions to every rule!) ...