Press Release Template

A press release format typically includes the following elements: 

• Header: A business logo, release instructions, and contact information 
• Headline: A compelling headline
• Subheadline: An italicized subheadline that adds context 
• Lead paragraph: An informative paragraph that summarizes the most important points in two or three sentences 
• Body: Supporting information and context in paragraphs 
• Background information: Underlying background information 
• Call to action: A clear call to action 
• Boilerplate: A boilerplate that summarizes the "who" and "what" 
• Dateline: A piece of text that describes where and when the release was written or the event happened 
• Media contact details: Contact information for media 

More from The Ohio State University here.

How to Solve a Problem

Ah, a day without a problem would be ... well, a day without a problem!  Ever have one of those?  Lucky you if you have.

More likely, we'll have a nice set of problems today. Some readily solved, as we've solved them before (what's for lunch?).  Others will be new, unheard of, unexpected. Some easy, some not quite so. 

Here's a little guidance checklist to help us with the problem solving process ...

1. Define the problem.
2. Explore potential causes of the problem.
3. Identify alternatives for approaches to resolve the problem.
4. Select the best approach to resolve the problem.
5. Plan the implementation of this approach.
6. Implement the plan.
7. Monitor the results.
8. Verify if the problem has been resolved or not. If not, back to #1.

BTW, this is the core process for developing a new business venture.

--Jim

The Role of a New Business Development Team Mentor

Experienced mentors can help innovators and entrepreneurs effectively and efficiently move their venture concept through the research, ideation, test, and planning stages to resourcing, launch, stability, sustainability, and growth. The role of a new business venture development team mentor is wide-ranging:

1] Mentor: experienced and trusted adviser (typically an unpaid, voluntary, part-time role)

2] Adviser: an expert willing to share their knowledge and opinions

3] Business Plan Editor: a mentor is best used in an editor role, rather than a writer

4] Voice of the Customer: keeps a light on the customer pain-pleasure spectrum

5] Voice of the Competition: ignoring the competition is never a good strategy, and there is always competition (alternatives, substitutes, replacements)

6] Voice of the Stakeholders: everyone involved with the venture must win

7] Voice of the Team Members: a balanced team is a productive team

8] Domain Expert: teaching from education and experience

9] Soothsayer: foresees the future based on experiences from the past

10] Angel Advocate: supports the team and venture, internally and externally

11] Consultant: professional expert advice (usually compensated to perform specific tasks)

12] Moderator: arbitrator, mediator

13] Coach: helps the team iterate and pivot as needed

14] Board Member, Director (not an ordinary role): helps govern the affairs of an organization

15] Teacher: instructor, guide

16] Innovation Stimulator: innovation is a continuing journey, not a destination

17] Collaborator: partner with the venture team

18] Friend: personal confidante and sounding board

19] Tool Technician: helping the team use the right tool at the right time for the right purpose

20] InnovateAthon Tour Guide: Creativity, Innovation, Entrepreneurship

21] DXpedition Tour Guide: Discover, Define, Design, Develop, Deploy

22] InnovateAthon Master of Ceremonies and/or Notetaker: leading the creativity, innovation, and entrepreneurship process

There is a better way ...

Tips for Finding Your True Passion

1. What puts a smile on your face?
2. What do you find easy?
3. What sparks your creativity?
4. What would you do for free?
5. What do you like to talk about?
6. What makes you unafraid of failure?
7. What would you regret not having tried?

[Thank you, Frederick Pemji]

What is an Innovate-A-thon?

An Innovate-A-thon(tm) is a series of complementary team activities for creating something new and better ... an innovation!

Innovate-A-thon participants collaborate to reach a goal in a predetermined period of time.  An independent, neutral facilitator/leader keeps the team focused, productive, and the process on-track and on-time.

Innovate-A-thon creativity, innovation, and entrepreneurship principles have been refined through application in a variety of companies, business development support groups, nonprofit associations, universities, and other organizations.

An Innovate-A-thon program can be custom-structured to fit the needs of a particular organization or company, as well as at a variety of instructional and participation levels.

If your organization would like some independent mentoring to produce a custom Innovate-A-thon, please do contact us for a no-obligation chat ... Innovate-A-thon.org

The Three (or Four) Musketeers ...

1. Successful early-stage venture management teams are often comprised of the "Three Musketeers": the General Manager (President), the Product/Operations Manager (VP), and the Marketing/Sales Manager (VP).
2. More than three people leading the venture and the communication channels start to become too complex. 
3. Less than three leading managers and the workload starts to become too intense. If there is a Fourth Musketeer, it could be a Financial Manager (VP?)
4. The General Manager concentrates on the cash flow, keeping the venture profitable, and stimulating growth.
5. The Product/Operations Manager is primarily internally focused on creating solutions that are better than the competition.
6. The Marketing/Sales Manager is primarily externally focused on solving customer problems.
7. The team is a cohesive entity focused on what is best for the venture and its customers ... one for all, all for one.
8. Successful management teams are comprised on individuals who are competent, have complementary skills, and collaborative styles.
9. Together the team is purposeful, passionate, and persistent.
10. Together the team is focused on earning a profit solving customer problems better than the competition.

What's in a Name?

What's in a name? When deciding what to call your venture, the answer is plenty. A venture name can be too broad--or too confining. It can be too quirky--or not memorable enough. The challenge is to pick a name that's catchy, but also fits well with your particular type of venture. Here are 10 questions to ask as you ponder various names, keeping in mind that the choice could make all the difference in establishing your venture in the marketplace.

What do I want a name to accomplish for my venture?

A name can help separate you from competitors and reinforce your venture's image, says Steve Manning, founder of Sausalito, Calif.-based Igor, a naming agency. He suggests clearly defining your brand positioning before choosing a name, as Apple did to differentiate itself from corporate sounding names like IBM and NEC. "They were looking for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different," Manning says.

Will the name be too limiting?

Don't box yourself in, says Phoenix-based Martin Zwilling, CEO and founder of Startup Professionals Inc., an advisor to early-stage startups. Avoid picking names that could limit your venture from enlarging its product line or expanding to new locations, he says, citing the example of Angelsoft.com, a venture formed in 2004 to help connect startup companies with angel investors. A few years ago, the venture realized it needed to appeal equally to venture capital and other types of investors. So, it did a costly rebranding to Gust.com, which is less specific and evokes a nice "wind in the sails" image.

Does the name make sense for my venture?

For most companies, it's best to adopt a name that provides some information about their products and services. That doesn't mean it can't also have a catchy ring. Lawn and Order, for example, is a good name for a landscaping venture because it gets people's attention and also clearly relates to the venture's services, Zwilling says. While unusual words like Yahoo and Fogdog sometimes work, quirky names are always a crapshoot.

Is the name easy to remember?

The shorter the name, the better, Zwilling says, suggesting that venture owners limit it to two syllables and avoid using hyphens or other special characters. He also recommends skipping acronyms, which mean nothing to most people, and picking a name whose first letter is closer to A than Z because certain algorithms and directory listings work alphabetically. "When choosing an identity for a venture or a product, simple and straightforward are back in style and cost less to brand," he says.

Is the name easy for people to spell?

That may seem to be a given, but some companies purposely select names that consumers can't easily spell. It's a risky strategy to try to make a venture stand out, and some naming consultants recommend against it. "If your name looks like a typo, scratch it off the list," says Alexandra Watkins, founder and chief innovation officer of Eat My Words, a naming service based in San Francisco. She also believes that it's important that your name be spelled exactly as it sounds. Otherwise, you will forever have to spell it out for people when saying the name or your venture's email or website address aloud. "Think of how often you have to spell your own first or last name for people," she says. "Why would you want a brand name with the same problem?"

How will potential customers first encounter your name?

Some naming experts believe there are exceptions to the easy-to-spell rule, especially if most people will see your name for the first time in a print or online ad. For example, consider Zulily, the online venture offering daily deals for moms, babies and kids. "If you just heard that name, you might not guess how to spell it, but the venture's aggressive online ad campaign has meant that most people first see it spelled out," says Chris Johnson, a naming consultant in Seattle and author of The Name Inspector blog, who came up with the name Zulily. "The payoff is that the unusual sound and spelling of the name have helped them create a very distinctive brand."

Does the name sound good and is it easy to pronounce?

Manning says the sound of the name is important in conveying a feeling of energy and excitement. You also must be sure potential customers can easily pronounce your venture's name. "It is a hard fact that people are able to spell, pronounce and remember names that they are familiar with," he says, pointing to Apple, Stingray, Oracle and Virgin as strong names. But he doesn't like such venture names as Chordiant, Livent and Naviant. "These names are impossible to spell or remember without a huge advertising budget, and the look, rhythm and sound of them cast a cold, impersonal persona," he says.

Is your name meaningful only to yourself?

A name with hidden or personal meanings evokes nothing about your brand, and you won't be there to explain it when most people encounter it. "Refrain from Swahili, words spelled backwards, and naming things after your dog," Watkins says. She gives the example of Lynette Hoy, who was using her first and last name for her PR firm in Bainbridge Island, Wash. The name didn't work because it failed to evoke Hoy's fiery personality and passion, Watkins says. So, the company was rebranded Firetalker PR, and Hoy took the title of Fire Chief. She called her office The Firehouse, and began offering PR packages such as Inferno, Controlled Burn and The Matchbox. "Her entire brand is built around that name and lends itself to endless ways to extend the name," Watkins says. "Her prior name didn't lend itself to any theme or wordplay."

Is the name visually appealing?

You also want to consider how the name looks in a logo, ad or a billboard, Manning says. He points to Gogo, the inflight Internet service provider, as a good name for design purposes. "It's the balance of the letters, all rounded and friendly, versus a word with hard, angular letters like Ks and Ts and Rs," Manning says. Other visually appealing names include Volvo because it has no low-hanging letters and Xerox for the symmetry of beginning and ending with the same letter.

Have I conducted a proper trademark search?

A great name is worthless if someone else already has laid claim to it. Start with some free resources like Trademarkia.com or USPTO.gov to do a cursory search to see if the name is already in use. Then, hire a trademark attorney to do a more thorough screening, and if the name isn't taken, to register it with the U.S. Patent and Trademark Office. "Get it right the first time," Watkins says. "A third of our business comes from companies who are being threatened with trademark infringement."

[1.09]

101 Common Sense Rules for Leaders

Management is all about connecting with the people on your team. So how do you effectively manage a team? With common knowledge, of course. These are a few back-to-basics rules that will help you develop management skills that really matter.

Body Language

Like it or not, your body speaks volumes, even when you are silent. Here's how to express an attitude that's appropriate for a leader.

1. Stand tall. Keeping your shoulders back and holding yourself up to your full height will give you an air of confidence.
2. Take your hands out of your pockets. Putting your hands in your pockets is often seen as a sign that you have something to hide.
3. Stand with your arms crossed behind your back. This will help you adjust your posture, and it leaves your hands in a position that is open and not intimidating.
4. Make eye contact. Always look directly into the eyes of the people you are speaking with. This shows you're interested and also gives you a sense of confidence.
5. Sit up straight. Even if you're at an 8 a.m. meeting and feeling tired, it's important to sit up straight in your chair. Slouching makes you look disinterested and can give off an unwanted air of laziness.
6. Face the person you're talking to. This shows you are interested and engaged in the conversation.
7. Shake hands firmly. For many, a handshake is a reflection of the person you're shaking hands with. You don't want to come across as unsure or overbearing, so make sure yours is professional and confident.
8. Always smile. Smiles are contagious and will make others feel positive when you're around.
9. Look your best. You don't have to be model perfect every day, but you should dress appropriately and neatly. Clothes can have a big impact on the way you're perceived.
10. Walk confidently. Keep your head up and take even strides.

Meeting Deadlines

No one will be happy if your team has to rush around at the last minute to complete a project. Follow these tips to make deadlines less stressful for everyone.

11. Only promise what you can realistically deliver. Don't create deadlines that you know you can't meet. By only promising what you know you can do, you'll be able to finish on time.
12. Set clear goals. Once you know what you need to accomplish, it helps to know how and when you want to do it. Put your goals down on paper and make sure everyone on your team gets a copy.
13. Organize a team. Many of your employees will have unique strengths and training that can make them great assets to certain projects. Pick a team that has the right skills to carry out the job.
14. Delegate tasks. Spread work among your employees in a way that doesn't leave anyone overburdened while also allowing the project work smoothly.
15. Create milestones. Creating milestones for you and your team will help you keep track of your progress and also give you a sense of accomplishment as you reach each milestone.
16. Keep communication open. Keeping everyone in touch with the status of the project is key to making sure it's completed on time.
17. Do it right the first time. Planning ahead will help prevent you from delivering a substandard product. Having to redo something for a client costs money, and, more than likely, future business opportunities.
18. Stay organized. Staying organized will help keep you from wasting time chasing down important documents and information.
19. Make sure expectations are clear. Be sure that each member of your team knows what their specific responsibilities are. This will save time and prevent tasks from being overlooked.
20. Create a plan. Compile your goals and milestones into a comprehensive plan for attacking any project you are given. This way, you can make sure you're staying on schedule and that all of your employees will be clear about how and when things should be done.

Getting Along with Employees

A happy office is a productive one. Everyone will be more cheerful if you follow these simple rules.

21. Don't make your employees come in on days they're normally not scheduled to work or call them while they're on vacation. A surefire way to make employees resent you is to invade their personal time for non-pressing work. Unless you have something that absolutely has to be done, let time away from work stay that way.
22. Don't play favorites. Playing favorites can bias your judgment and impair your leadership abilities. Treat your employees equally.
23. Give credit when it's due. Don't take credit for your employees' ideas or hog their limelight. This action not only fosters resentment but also makes you seem untrustworthy.
24. Don't micromanage. While it's fine to keep up with what your employees are working on, don't constantly look over their shoulders.
25. Never discuss employee matters with their co-workers. This kind of gossip always gets back to the person and will make you look unprofessional.
26. Don't interfere with employees' work. If your employees are getting work done, don't stress about how it gets done. Even if it's not being done they way you'd do it, it's best to let employees use their best judgment.
27. Don't push unreasonable deadlines. You don't want to spend all of your time at the office, and neither do your employees.
28. Keep your promises. Barring some catastrophic event, you should always keep promises you make to employees, especially about pay and benefits.
29. Keep work about work. Don't require employees to run your personal errands. Take care of your own personal business or hire an assistant.
30. Reward hard work. Make sure your employees feel valued for the work that they do. Employees will be more willing to put in extra effort if they know it's noted and appreciated.
31. Provide motivation. Sometimes employees need a morale boost. Provide them with encouragement to get a project rolling.

Manage Yourself

Being a good manager isn't just about what you can encourage other people to do, it's also about managing your own performance.

32. Be accessible. Don't hole up in your office all day — come out and visit with your employees. Let them know that they can always come to you with problems and concerns.
33. Be open to constructive criticism. It may not always be what you want to hear, but listening to constructive criticism gives you the chance to learn and grow from your mistakes.
34. Accept responsibility. Part of being the boss is accepting responsibility for the mistakes of all that you manage, not just your own.
35. Know there's always room for improvement. No matter how good you think you are, your job can always be done better. Always be willing to learn.
36. Improve your skills. Learning is a lifelong process. You're never too old to take a class or ask a co-worker to help you improve your knowledge.
37. Explain things simply. Don't use big words or technical jargon just to sound smart and impress others. Your employees will understand and perform better if you explain simply and clearly what you need.
38. Instruct rather than order. You may be the boss, but you don't have to be bossy. You'll have more success if your requests are more tactfully delivered.
39. Include your staff in your plans. Don't make your work top secret; let your employees know what's going on and how they are expected to contribute.
40. Know your subordinates' jobs. You don't want to be caught with inferior job knowledge.
41. Be flexible. It's fine to be firm in what you expect, but allow for flexibility in how it gets done.
42. Get regular feedback. Your employees and superiors can give you valuable feedback on how to improve your performance. Use this to your advantage.
43. Know your limitations. You can't be everywhere doing everything all at once. Know the limits of your time and abilities and say no to things you know you can't do.

Boosting Productivity

Getting the most out of your day can be difficult with a busy schedule, but you can use these tips to help you maximize your time in order to be better available to employees.

44. Get the most out of meetings. Be organized and prepared for meetings to increase effectiveness and time savings.
45. Focus your energy on things that matter. Don't let trivial tasks take time away from things that are really important.
46. Identify your time-stealers. Everyone has little things that detract their attention and make them lose focus. Figure out what these are and work to eliminate them, if only for a few hours a day.
47. Be punctual. Being on time is a big deal. Never keep people waiting for appointments or meetings if you can help it.
48. Respond to your correspondence within a reasonable amount of time. You don't have to be chained to your inbox, but make sure you respond to emails within a few hours whenever possible.
49. Do only what is necessary. There are times when going above and beyond works, but doing so on a daily basis can derail your progress on more important issues. Get the key things done first, then see if you have time for additional things.
50. Stick to schedules and routines. While they may not be the most exciting things, schedules and routines can help streamline and improve your productivity.
51. Organize and manage your schedule. Use any tools and utilities you have at your disposal to prioritize your day and keep track of what you need to get done.
52. Plan more than you think you can do. While this may sound stressful, it can actually be a great motivator. If you manage to get everything done, you'll enjoy a great sense of achievement.
53. Get to work early on occasion. Sometimes an uninterrupted half hour in an unoccupied office can help you get key things done or allow you to plan your day before there are any distractions to slow you down.
54. Know that sometimes stress is good. While too much of anything, especially stress, can be bad, sometimes a little stress can be the motivation to get you moving, allowing you to get more done.
55. Do your least favorite tasks first. Get your most tedious and least desirable tasks out of the way earlier in the day. After that, everything else will be a breeze.

Managing Finances and Resources

Whether you're a business owner or a manager, staying on top of tangible items is vital to success. These tips can help you keep track.

56. Set up a realistic budget. While it's good to be optimistic, don't plan for more spending than you know you can afford. Make sure you plan for emergencies and contingencies as well.
57. Save costs where they matter the most. Don't just pinch pennies for the present. Make sure your savings will pay off in the long run. Compromising on quality might cost you later on in repairs and replacements.
58. Spend only when it's necessary. Don't spend if you don't need to. Every bit you save goes toward your profit.
59. Find alternative sources of finance. Sometimes even successful businesses need a little help. Business loans and investors can help you through leaner times.
60. Stay true to your contracts. Not only will you gain the respect of your clients, you'll also avoid legal battles that can be a serious financial drain.
61. Make sure employees are well compensated. Employees deserve to be rewarded for hard work. Make sure yours are well compensated for their time and they'll be more productive and happier to come to work.
62. Learn to do more with less. Quality is much more important than quantity, so make what you have count.
63. Assign equipment wisely. While it might be nice for every employee to have a PDA, budgets often don't allow for such conveniences. Make sure the employees that need tools the most have access to them.
64. Invest in solid technology. This doesn't always mean the latest technology, but what your office needs to do work effectively.
65. Update when necessary. Using obsolete equipment and programs can really slow you down. Update when it makes sense so you won't get left behind by competitors.
66. Don't be wasteful. Every sheet of paper, paper clip and pen is a cost on your budget. Use materials wisely and don't waste them out of haste or carelessness.

Communicating with Clients

Whether you're a business owner or a manager carrying out a project, one thing is always the same: The client is dominant voice in decision-making. Learn to communicate with them effectively and you'll set a good example for the people you supervise.

67. Remember that the customer is the boss. At the end of the day, your job is to make the customer happy. Act accordingly.
68. Differentiate your products. Don't get lost in a sea of products and services like yours. Make sure you stand out from your competitors.
69. Retain customers as much as you recruit new ones. While you always want to bring in new business, it's very important to maintain relationships with loyal customers.
70. Provide effective channels of communication. Make sure your clients can contact you easily and quickly if they have a problem, concern or question. They can also provide a valuable source of feedback.
71. Maintain customer data. Use this data to make your customers feel special by remembering occasions like birthdays and anniversaries. It's also helpful for keeping track of purchasing preferences.
72. Segment your customers. Not all customers are alike. Divide your customers into groups that allow you to provide attention and services that meet each customer's unique needs.
73. Provide effective after-sales services. Don't let contact fall off after the work is complete. Make sure your client stays happy.
74. Listen attentively. Pay attention to exactly what clients are asking for to help you better meet their needs.
75. Don't be afraid to say you don't know. It's OK not to know the answer to every question. It's better to say you don't know and get back to a customer than to try to bluff your way through a conversation and have to backtrack later.

Keep Up with Change

There is no way to stop the world from changing, so follow these tips to keep up and ahead of the game.

76. Don't fight change. You can't stop markets, trends and technology from changing, so learn to go with the flow.
77. Adopt a predictive managerial style. Don't wait for things to happen to make a move. Anticipate problems and provide contingency plans.
78. Test your contingency plans. Waiting for disaster to strike is a dangerous way to find out if your emergency plans will hold. Test them out from time to time to fine-tune them and make sure they're still relevant.
79. Identify the positives. Even the most negative changes can have positive aspects to them. Being able to identify and maximize them can help make adapting less painful.
80. Be quick to adapt. Learn to adapt to changing situations quickly and be able to change plans on the spur of the moment if the situation requires it.
81. Stay tuned to external factors. Your business is affected in many ways by outside factors. Keep abreast of these so you can anticipate any sudden market changes that would affect how you need to manage.
82. Put in place a Research and Development plan. Encourage innovation and creativity to stay ahead of the demand for newer and better products and services.
83. Keep an eye on the competition. Don't let the competition get the best of you. Keep up-to-date with what they're doing and use it to your advantage in managing your business.

Resolving Problems

Whether problems are internal or external, they can make your management duties a nightmare if you don't handle them correctly. Here's how to stay on top of them.

84. Stand up for employees. If other departments or managers are bearing down hard on your employees, stand up for them.
85. Fix what's broken. Don't waste time placing blame. Take care of fixing the problem before dealing with any possible repercussions.
86. Manage and control your emotions. Don't let anger or frustration affect your problem resolution. If you are emotionally invested in a situation, cool down before discussing it or bring in an outside mediator.
87. Learn when to step in. Some problems might resolve themselves if you just let them be, but you need to be aware of times where you'll need to step in and take control of a situation.
88. Take the blame. If you've made a mistake, fess up. It'll give you more time to work on fixing the problem instead of talking your way out of taking the rap.
89. Get the facts first. Before you pass judgment on a situation, make sure you have the whole story. Listen to employees and refrain from questioning anyone's integrity without first ensuring that you've gathered all the data.
90. Rise above the crisis. Learn to separate yourself from the problem and rise above the fray. You'll be able to think more clearly and make a better decision on how to rectify the issue.
91. Don't ignore problems. A small problem can easily snowball and become something much more difficult to fix.
92. Try to depersonalize problems. Let employees know that the problem isn't with them but with their actions. Don't make it personal.

Go Above and Beyond

Managing people isn't just about getting the job done. To truly be a great leader, sometimes you need to go above and beyond what the job calls for.

93. Lead by example. You can talk until you're blue in the face, but the best way to get a point across is to be the model to emulate. Let employees follow your lead.
94. Get your hands dirty. Sometimes you need to show your employees that no one's above doing unattractive tasks.
95. Make a difference to your employees. Don't just be a generic manager — stand out as a leader and role model for your employees.
96. Gain your employees' trust and respect. You'll have a much easier time managing employees when they respect your rules and boundaries and trust your leadership.
97. Be empathetic to personal problems. Whether it should or not, what happens outside of work can have a big affect on the quality of work produced. Be sensitive if employees have personal issues that keep them from concentrating on work.
98. Be unique as a manager. Every position demands something different and you should be proud to be adept at your particular role rather than trying to emulate other managers.
99. Remember that ethics matter above all. Be honest and reliable in all of your business and personal relationships.
100. Be on the lookout for new ideas. You never know where your next great inspiration will come from.
101. Get to know your employees. Learn more than just their names. Get to know your employees' family backgrounds, likes and dislikes. Doing so will make you more personable.

[Source: InsideCRM.com]

SCAMPER!

To create a new product, service, or process, try applying "SCAMPER" to an old one. SCAMPER is an acronym for ...

1. Substitute ... What can you substitute? What can be used instead? Who else instead? What other ingredients? Other material? Other process? Other power? Other place? Other approach? Other sounds? Other forces? ... "Instead of ... I can ..."
2. Combine ... What can you combine or bring together somehow? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? ... "I can bring together ... and ... to ..."
3. Adapt ... What can you adapt for use as a solution? What else is like this? What other idea does this suggest? Does past offer a parallel? What could I copy? Who could I emulate? ... "I can adapt ... in this way ... to ..."
4. Modify, minimize, magnify ... Can you change the item in some way? Change meaning, color, motion, sound, smell, form, shape? Other changes? ... Also: 'Minify': What can you remove? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? ... Also: Magnify: What can you add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? ... "I can modify/minimize/magnify.. in this way ... to ..
5. Put to another use, re-use ... How can you put the thing to different or other uses? New ways to use as is? Other uses if it is modified? ... "I can re-use ... in this way ... by ..."
6. Eliminate, elaborate ... What can you eliminate? Remove something? Eliminate waste? Reduce time? Reduce effort? Cut costs? ... "I can eliminate ... by ..."
7. Rearrange, reverse ... What can be rearranged in some way? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule? ... "I can rearrange ... like this ... such that ..."

[Thank you, Robert Eberle and Alex Osborn]