Every successful business is differentiated from its competition ... it could be very unique and significant, or it may be seemingly small a...

A way to attract attention to our venture is to choose an advertising or promotional medium that is unusual for our industry. Here are some...

There isn't a one-stop place to find out whether a business name is already in use, so it requires some checking around.  A good start...

AIDA is an acronym for Attention, Interest, Desire, Action ... every ad or promotional activity should have these four elements. (Of cours...