For 20+ years, I taught in a University of Arizona entrepreneurship program.  This Innovation Impact Mindmap started on the whiteboard in m...

What's in a name? When deciding what to call your venture, the answer is plenty. A venture name can be too broad--or too confining. It ...

A prototype marketing brochure is a good tool for "testing the waters" with prospective customers. Easy way to test a new produc...

Trait #1 – Make sure the organization you belong to is very clear.  Placing this information at the top is a good start. Trait #2 – If your...

A way to attract attention to our venture is to choose an advertising or promotional medium that is unusual for our industry. Here are some...

Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an indivi...

Market research and analysis ... customers, problem, solutions, competition, risk and reward, resources, feasibility ... Opportunity Miss...

Picking a name for a new venture, product. or service is not easy. It may well be one of the hardest things we'll ever do in our ventur...

Most business owners would like to focus all their energy on daily business operations and serving existing client demands. It's critica...

The following questions are designed to help you determine whether you have an identifiable competitive ed...

There isn't a one-stop place to find out whether a business name is already in use, so it requires some checking around.  A good start...

AIDA is an acronym for Attention, Interest, Desire, Action ... every ad or promotional activity should have these four elements. (Of cours...