What's in a name? When deciding what to call your venture, the answer is plenty. A venture name can be too broad--or too confining. It ...

Picking a name for a new venture, product. or service is not easy. It may well be one of the hardest things we'll ever do in our ventur...

There isn't a one-stop place to find out whether a business name is already in use, so it requires some checking around.  A good start...