A press release format typically includes the following elements:  Header: A business logo, release instructions, and contact information  H...

Phase 1 Outline base story Identify key individuals in the story Establish time frame for activities Identify target media Phase 2 Interview...

Trait #1 – Make sure the organization you belong to is very clear.  Placing this information at the top is a good start. Trait #2 – If your...

A way to attract attention to our venture is to choose an advertising or promotional medium that is unusual for our industry. Here are some...

There isn't a one-stop place to find out whether a business name is already in use, so it requires some checking around.  A good start...

AIDA is an acronym for Attention, Interest, Desire, Action ... every ad or promotional activity should have these four elements. (Of cours...