To create a new product, service, or process, try applying "SCAMPER" to an old one. SCAMPER is an acronym for ... Substitute .....

Creating something new and better is seldom a smooth start to finish process. More often it's a start, test, iterate, refine, re-start...

Thanks to NASA and the European Commission for this succinct guide to the readiness of technology ideas and concepts for commercial applicat...

A prototype marketing brochure is a good tool for "testing the waters" with prospective customers. Easy way to test a new produc...