Market research and analysis ... customers, problem, solutions, competition, risk and reward, resources, feasibility ... Opportunity Miss...

Most business owners would like to focus all their energy on daily business operations and serving existing client demands. It's critica...

AIDA is an acronym for Attention, Interest, Desire, Action ... every ad or promotional activity should have these four elements. (Of cours...

People make decisions emotionally. They decide based on a feeling, need, or emotion, not though a logical thought process. That’s why intan...