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What We Need to Know About Our Competition

  1. Who are our primary competitors?
  2. On what basis do we compete?
  3. What are our competitive positions?
  4. What are our respective market shares?
  5. What are their strengths?
  6. What are their weaknesses?
  7. What are their primary opportunities?
  8. How are they a threat to our venture?
  9. How do you compare to our competitors?
  10. Who are our future competitors?
  11. What strategic opportunities exist in the market?
  12. Can we collaborate rather than compete?
  13. What are the barriers to future competition?
  14. Who are the most likely future competitors?