Crucial Questions (CQs)

Ask and you shall receive!

First Round ... ask the the basic CQs

Second Round ... ask supporting CQs for each of the basics

Third Round ... dig deeper!

Crucial Questions (CQs)

They have been called the six most powerful questions in the world.
They are core to journalism, to market research, to building personal wisdom, to ???

• Who?
• What?
• Where?
• When?
• Why?
• How?

Ask them at your own peril!

Give It a Good SWOTT

SWOTT is a research, analysis, and planning tool used to evaluate the Strengths, Weaknesses, Opportunities, Threats, and Trends that affect a project or business venture. SWOTT involves defining the key objectives of a business venture or project, then identifying the internal and external factors that are favorable or unfavorable to achieving that objective ...