Brainstorming!

A good way to have a good idea is to have lots of ideas from which to choose! Brainstorming is a Creativity Supertool!

1. Brainstorming is a team sport ... support your team members!
2. No criticism ... no "devil's advocates" allowed!
3. Anything goes … wild, crazy, impractical, ingenious ideas encouraged!
4. Go for quantity, not quality, of ideas!
5. All ideas encouraged!
6. Piggyback, improve, combine ideas ... be an "angel advocate"!
7. Record all ideas so nothing gets lost!
8. Filter ideas later, not during the brainstorming session!
9. Set a time limit for the session, then stick to it!

Variation ... brainwriting: the general process is that, in a group, ideas are recorded by each individual who thought of them ... they are then passed on to the next person who uses them as a trigger for their own ideas.

Are We Shooting Down Good Ideas?

1. You know whether or not an idea is good based who proposed it.
2. You observe from a distance rather than being lead down a path to the idea. (a.k.a. The Sniper)
3. You believe every idea is improved with your input.
4. Listing the top 10 ideas from your organization this year, half or more are your own.
5. Brainstorming means narrowing down to the best idea, instead of hearing all of them.
6. All ideas must be proven.
7. You only want BIG ideas.
8. You have no effective mechanisms to foster, collect, review, and implement ideas.
9. Your competition is your main source of ideas.
10. No matter how much you've talked about ideas, collected them, praised them, in the end you don't use them. (Like a maimed duck, you let them wander off and die.)

[Thank you, Dustin Staiger]

Right and Left Brain

You got two brains, use them ... but not both at the same time!


LEFT BRAIN characteristics ...

• ANALYTICAL
• Logical
• Sequential
• Rational
• Objective
• Looks at parts
• Conventional
• FOLLOWS THE RULES ...

RIGHT BRAIN characteristics ...

• CREATIVE
• Intuitive
• Holistic
• Synthesizing
• Subjective
• Looks at wholes
• Transformational
• BREAKS THE RULES ...

[Thank you, Roger Sperry]

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