Industry Analysis Questions

1. In what industry is your venture? (Use NAICS industry nomenclature)
2. What is your primary NAICS number?
3. What other notable companies are in this industry?
4. What companies are the industry leaders, and why?

The Five (or Six) Forces That Define an Industry

According to Harvard Business School professor Dr. Michael Porter, there are five forces that define an industry ...

• Supplier power
• Buyer power
• The barriers to entry
• The threats of substitution
• The degree of rivalry

Andy Grove, former CEO of Intel, is credited with identifying a sixth force, Complementer Power.