Phase 1
- Outline base story
- Identify key individuals in the story
- Establish time frame for activities
- Identify target media
Phase 2
- Interview story makers
- Write a short story (3 pages) as a follow-up to requests for more information from the media or readers/viewers
- Write a focused news release(s)
- Send news release(s) to media
Phase 3
- Field inquiries from media regarding the release
- Track response to release
- Follow-up as needed
Phase 4
- Summarize activities ... package the story, news release(s), tracking info, results, suggestions for follow-up