Here's a photo of a whiteboard from my old office at the University of Arizona that shows a representative example of setting some "financial objectives" for a business venture ...
Accounting Advertising Advisor Analysis Apps Balance Sheet Barriers to Entry Beachhead Benefits Better Books Bottom Up / Top Down Brainstorming Brainwriting Budget Business Flow Business Model Cash Flow Commercialization Communications Competition Competitive Advantage Concept Consultant Corporate Entrepreneurship CQs Creativity Critical Success Factor Crucial Success Factors Culture Customer Decisions Deploy Design Develop Differentiation DXpedition Earn EBITDA Education Effectiveness Elevator Pitch Enterprise Entrepreneur Entrepreneurship Environment Evolution Executive Summary Exercise Expenses Expertise Failure Feasibility Finance Financial Objectives Flags Flowchart Focus Funding Fuzzy-to-Firm GizmoGadget Glossary Goals Habits Healthy Venture Hiring HOTI Chart Hypothesis Ideas Ideation Income Statement Industry Industry Research Innovate-A-thon Innovation Innovator Intellectual Property Internet Intrapreneurship Invention Inventory Investor Iteration Knowledge Launch Leadership Lean Startup Learning Legal Luck Machines Management Manpower Market Research Marketing Marketing Brochure Material Media Media Relations Mentor Methods Mindset Mission Mistakes Money Motivation Myths Name News Release Niche Market Objectives Operating Agreement Operations Opportunity Passion Patents People Pivot Planning Positioning PR Presentations Price Problems Process Flow Product Development Productivity Profit Progress Promotion Prototype Publicity Questions Refine Research Resources Return on Investment Roadmap Rules_of_Some Sales SCAMPER SCORE Scorecard Skills Slides Solution Development Solutions Something SPLUCK Start-up Stimulation Strategies Strategy Structure Success SWOTT Tactics Tagline Target Market Team Teamwork Technology Readiness Levels Terminology Terms Thinking Tips Tools Transformation TRL Validation Value Venture Venture Capital Venture Creation Venture Plan Viability Vision Work Worth Writing
Ultimately, the function of a business venture is to satisify customer needs, wants, and desires by transforming their problems into solutions (and capturing a bit of profit reward along the way).
There are a variety of tools used for pro forma financial objectives planning and post-facto reporting ...
- Assumptions: a thing that is accepted as likely to happen ... the probability of a particular customer placing an order in the next 6 weeks, for example
- Budget: an estimate of income and expenditure for a set period of time
- Income Statement: provides performance information about a time period. It begins with sales and works down to net income and earnings per share (EPS)
- Cash Flow Statement: the total amount of money being transferred into and out of a business; a positive cash flow is good.
- Balance Sheet: a statement of the assets, liabilities, and capital of a business or other organization at a particular point in time.