Crucial Questions (CQs)

Ask and you shall receive!

First Round ... ask the the basic CQs

Second Round ... ask supporting CQs for each of the basics

Third Round ... dig deeper!

Marketing Brochure Prototype

A prototype marketing brochure is a good tool for "testing the waters" with prospective customers.

1. Easy way to test a new product, service, solution idea
2. Easy to iterate a concept
3. Easy to put in front of prospective customers for feedback: test, measure, learn
4. Customer can become part of the design process ... pencil and paper and eraser
5. Inexpensive ... time, money, resources
6. Works for most any idea concept
7. Flexible "size" (number of pages) although the fewer the better 
8. Can incorporate in the venture business plan, summary
9. Can use to design and develop a product and/or service based on prospective customer reactions to the product and/or service describe in the prototype brochure

Here's a "pencil sketch" of a marketing brochure template:

Crucial Questions (CQs)

They have been called the six most powerful questions in the world.
They are core to journalism, to market research, to building personal wisdom, to ???

• Who?
• What?
• Where?
• When?
• Why?
• How?

Ask them at your own peril!