Thanks to NASA and the European Commission for this succinct guide to the readiness of technology ideas and concepts for commercial application.
Search
Topics
Accounting
Advertising
Advisor
Analysis
Apps
Attitude
Balance Sheet
Barriers to Entry
Beachhead
Benefits
Better
Books
Bottom Up / Top Down
Brain
Brainstorming
Brainwriting
Budget
Business Flow
Business Model
Cash Flow
Change
Commercialization
Communications
Competition
Competitive Advantage
Concept
Consultant
Corporate Entrepreneurship
CQs
Creativity
Critical Success Factor
Crucial Questions
Crucial Success Factors
Culture
Customer
Decisions
Deploy
Design
Develop
Differentiation
DXpedition
Earn
EBITDA
Education
Effectiveness
Elevator Pitch
Engineering
Enterprise
Entrepreneur
Entrepreneurship
Environment
Evolution
Executive Summary
Exercise
Expenses
Expertise
Failure
Feasibility
Finance
Financial Objectives
Flags
Flowchart
Focus
Funding
Fuzzy-to-Firm
GizmoGadget
Glossary
Goals
Growth
Habits
Healthy Venture
Hiring
HOTI Chart
Hypothesis
Ideas
Ideation
Impact
Income Statement
Industry
Industry Research
Innovate-A-thon
Innovation
Innovator
Intellectual Property
Internet
Intrapreneurship
Invention
Inventory
Investor
Iteration
Knowledge
Launch
Leadership
Lean Startup
Learning
Legal
Luck
Machines
Management
Manpower
Market Research
Marketing
Marketing Brochure
Material
Media
Media Relations
Mentor
Methods
Mindmap
Mindset
Mission
Mistakes
Money
Motivation
Myths
Name
News Release
Niche Market
Non-Profit
Objectives
Operating Agreement
Operations
Opportunity
Passion
Patents
People
Pivot
Planning
Positioning
PR
Presentations
Price
Problems
Process Flow
Product Development
Productivity
Profit
Progress
Promotion
Prototype
Publicity
Questions
Refine
Research
Resources
Return on Investment
Reward
Roadmap
Rules_of_Some
Sales
SCAMPER
SCORE
Scorecard
Skills
Slides
Solution Development
Solutions
SPLUCK
Start-up
Stimulation
Strategies
Strategy
Structure
Success
SWOTT
Tactics
Tagline
Target Market
Team
Teamwork
Technology Readiness Levels
Terminology
Terms
Test
Thinking
Tips
Tools
Transformation
TRL
Validation
Value
Venture
Venture Capital
Venture Creation
Venture Plan
Viability
Vision
Work
Worth
Writing
Showing posts with label Prototype. Show all posts
Showing posts with label Prototype. Show all posts
Technology Readiness Levels (TRL)
Most every new innovative idea has a fuzzy front-end. The idea may have potential, at least in someone's mind, but it also likely has "holes" in it. Will it really work? What about this, what about that?
If we were to score this new idea, from 0 to 9, where would it be? Turns out, NASA and the European Commission created a well-vetted method for scoring new ideas based on the stage of technological progress ... 0 being conceptual, 9 meaning the idea is out there and doing well in the world.
If we were to score this new idea, from 0 to 9, where would it be? Turns out, NASA and the European Commission created a well-vetted method for scoring new ideas based on the stage of technological progress ... 0 being conceptual, 9 meaning the idea is out there and doing well in the world.
Marketing Brochure Prototype
A prototype marketing brochure is a good tool for "testing the waters" with prospective customers.
- Easy way to test a new product, service, solution idea
- Easy to iterate a concept
- Easy to put in front of prospective customers for feedback: test, measure, learn
- Customer can become part of the design process ... pencil and paper and eraser
- Inexpensive ... time, money, resources
- Works for most any idea concept
- Flexible "size" (number of pages) although the fewer the better
- Can incorporate in the venture business plan, summary
- Can use to design and develop a product and/or service based on prospective customer reactions to the product and/or service describe in the prototype brochure
Here's a "pencil sketch" of a marketing brochure template:
Subscribe to:
Posts (Atom)