Venture Hypothesis Outline

1. Title slide or page ... venture concept name, team members, 3-word concept summary
2. Opportunity ... the problem, market research and analysis, first customer(s) beachhead
3. Solution and venture concept ... products and services, competitive advantage
4. Business model ... how the venture will earn money (or self-sustain)
5. Marketing and sales strategies ... how the venture will attract and retain customers, tactical marketing
6. Product development and operations strategies ... how the venture will develop and deliver solutions to customers
7. Team and organization ... the current team and what do they do, advisors, team members to be added
8. Risks and variations ... downside and upside risks, timeline, and tolerances
9. Financial model ... estimate of units sold, average selling price, revenue, expenses, and EBITDA for first 5 years; key assumptions; significant startup expenses
10. Validation plan ... how the hypothesis will be validated

2.03

Venture Plan Presentation Outline

1. Opening Billboard Slide: Company name, company location, contact information, legal statements (proprietary information, copyright, etc.) ...
2. Problem / Opportunity: The problem your venture will solve, the significance of the problem, the opportunity this offers your venture, quality of the opportunity, growth potential ...
3. Product and/or Service Solution Description: Essential product/service idea, category of product/service, proprietary protection, entry strategies ...
4. Customers and Target Markets: Target market characteristics, size, why this market is the best for your venture, market validation research ...
5. Business Model: How your venture will earn a profit, expected margins, sources of recurring revenue ...
6. Environment and Context: Industry overview, research results and analysis, major competitors, benchmark ventures, timeliness, regulations ...
7. Competitive Advantages: Market focus, value proposition, core competencies, barriers to entry, competitive validation, how your venture will position itself to meet the competition, ...
8. Marketing and Sales Strategies: Pricing strategies, distribution model, partnering, promotional strategies ...
9. Technology Strategies: Technology, product development ...
10. Operational Strategies: Production methodologies, manpower requirements, equipment requirements, material management, flow diagram of key processes ...
11. Intellectual Property and Legal Issues Strategies: Patents, trademarks, trade names, copyrights, trade secrets, operating and other agreements, legal structure ...
    
12. Organization: Management team, relevant domain knowledge of the team, commitment, advisers, directors, management to be added, culture, talent ...
13. Development Plan: Current company status, number of employees, development stage, early revenue, number of customers, relevant historical information, long-term venture goals, growth strategies, timeline ...
14. Risks and Contingencies: Downside risks and contingency plans, upside risks and expansion plans ...
15. Financial Projections: Key assumptions, historical financial statements, pro forma statements, return on investment ...
16. Investment Funds Sought, Use of Proceeds, and Harvest Strategy: Total investment funding being sought, use of funds in 4 or 5 general categories, any unusual use of funds, return of cash to investors and entrepreneurs .. ...
17. Summary: Vision; mission; goals; a brief who, what, where, when, why, and how of your venture ...
18. Closing Billboard Slide: Company name, company location, contact information ...
19. Variety of support slides keyed to most-likely-to-be-asked questions
    

Recommendations: presenter's name on each slide, company logo on each slide.