Accounting Advertising Advisor Analysis Apps Balance Sheet Barriers to Entry Beachhead Benefits Better Books Bottom Up / Top Down Brainstorming Brainwriting Budget Business Flow Business Model Cash Flow Commercialization Communications Competition Competitive Advantage Consultant Corporate Entrepreneurship CQs Creativity Critical Success Factor Culture Customer Decisions Deploy Design Develop Differentiation DXpedition Earn EBITDA Education Effectiveness Elevator Pitch Entrepreneur Entrepreneurship Environment Evolution Executive Summary Exercise Expenses Expertise Failure Finance Financial Objectives Flags Flowchart Focus Funding Fuzzy-to-Firm GizmoGadget Glossary Goals Habits Healthy Venture Hiring HOTI Chart Hypothesis Ideas Ideation Income Statement Industry Industry Research Innovate-A-thon Innovation Innovator Intellectual Property Internet Intrapreneurship Invention Inventory Investor Iteration Knowledge Launch Leadership Lean Startup Learning Legal Luck Machines Management Manpower Market Research Marketing Marketing Brochure Material Media Media Relations Mentor Methods Mindset Mission Mistakes Money Motivation Myths Name News Release Niche Market Objectives Operating Agreement Operations Opportunity Passion Patents People Planning Positioning PR Presentations Price Problems Process Flow Product Development Productivity Profit Progress Promotion Prototype Publicity Questions Refine Research Resources Return on Investment Roadmap Sales SCAMPER SCORE Scorecard Skills Slides Solution Development Solutions Something SPLUCK Start-up Stimulation Strategies Strategy Structure Success SWOTT Tactics Tagline Target Market Team Teamwork Technology Readiness Levels Terminology Terms Thinking Tools Transformation TRL Validation Value Venture Venture Capital Venture Creation Venture Plan Vision Work Worth Writing


Creativity can exist in a vacuum, so to speak. It doesn't matter what anyone else has done, we can be creative all by ourselves ... alone ... in a vacuum.

Innovation, however, is a highly competitive form of creativity. An innovation is something new and  better than the competition. When you see "Innovation", think "Competitive Creativity"! is a collection of tips, tools, and rules of thumb for innovators and entrepreneurs.

Innovation has a revolutionary reputation but an evolutionary reality.

Innovation begins with a question that needs a better answer or a problem that must be solved in a way that is better than what is currently available.

Answering questions or solving problems in new and better ways requires a good hit of creative thinking, ways of seeing, smelling, hearing, tasting, touching, perceiving, conceiving something that doesn't exist, but should!

The innovation process is competitive creativity with an objective of creating something (a product, service, process, method, market space, business model ... ) that is certainly new and clearly better.

Innovators create something new and better, entrepreneurs put that something new and better to work!