Creativity can exist in a vacuum, so to speak. It doesn't matter what anyone else has done, we can be creative all by ourselves. Innovation, however, is a highly competitive form of creativity. An innovation is something new and better than the competition. When you see "Innovation", think "Competitive Creativity"!
Innovation has a revolutionary reputation but an evolutionary reality.
Innovation begins with a question that needs a better answer or a problem that must be solved in a way that is better than what is currently available.
Answering questions or solving problems in new and better ways requires a good hit of creative thinking, ways of seeing, smelling, hearing, tasting, touching, perceiving, conceiving something that doesn't exist, but should!
The innovation process is competitive creativity with an objective of creating something (a product, service, process, method, market space, business model ... ) that is certainly new and clearly better.
Innovators create something new and better, entrepreneurs put that something new and better to work!
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