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Innovation has a revolutionary reputation but an evolutionary reality.

Innovation begins with a question that needs a better answer or a problem that must be solved in a way that is better than what is currently available.

Answering questions or solving problems in new and better ways requires a good hit of creative thinking, ways of seeing, smelling, hearing, tasting, touching, perceiving, conceiving something that doesn't exist, but should!

While creativity can exist in a vacuum without comparison to other solutions, by its very nature, innovation must be contrasted. Creating something that is only new is not enough. An innovation must also be something better.

The innovation process is competitive creativity with an objective of creating something (a product, service, process, method, market space, business model ... ) that is certainly new and clearly better.

Innovators create something new and better, entrepreneurs put that something new and better to work!

Welcome to ... a source of tips, tools, and rules of thumb for stimulating your creative and innovative talents, and entrepreneurial mindset.


And now for something (sort of) completely different, well over five thousand tips for innovators and entrepreneurs here: