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Here's an outline for a venture plan. It does a good job of identifying the key information that the venture team needs address.

A typical first-round investor-grade business plan is usually about 20 - 25 pages, plus separate appendices.

There are many possible outlines for a business plan ... remember, a key purpose of a business plan is to mitigate risk ... we are selling our venture concept here and need to show the reader that we know our stuff!

A. Cover Page ... Company name, company location, contact information, legal statements (proprietary information, copyright, etc.) ...

B. Executive Summary ... independent one page document ... the exact same executive summary that you used to entice the prospective investor or corporate executive to want to read this plan

C. Table of Contents ... one page.

D. Opportunity ... tell a story here! Engage the reader! Two to four pages.

Problem / Opportunity: The problem your venture will solve, the significance of the problem, the opportunity this offers your venture, quality of the opportunity, growth potential ...
Product and/or Service Solution Description: Essential product/service idea, category of product/service, proprietary protection, entry strategies ...
Customers and Target Markets: Target market characteristics, size, why this market is the best for your venture, market validation research ...

E. Environment and Competition ... three to five pages.

Environment and Context: Industry overview, research results and analysis, major competitors, benchmark ventures, timeliness, regulations ...
Innovation: what your venture does that is new and better
Competitive Advantages: Market focus, value proposition, core competencies, barriers to entry, competitive validation, how your venture will position itself to meet the competition, ...

F. Goals and Strategies ... critical and key information as appropriate to your venture ... three to five pages.

Goals, vision, mission.
Value Proposition.
Business Model: How your venture will earn a profit, expected margins, sources of recurring revenue ...
Organization: Management team, relevant domain knowledge of the team, commitment, advisers, directors, management to be added, culture, talent ...
Product Development Strategies
Marketing and Sales Strategies: Pricing strategies, distribution model, partnering, promotional strategies ...
Technology Strategies: Technology, product development ...
Operational Strategies: Production methodologies, manpower requirements, equipment requirements, material management, flow diagram of key processes ...
Intellectual Property and Legal Issues Strategies: Patents, trademarks, trade names, copyrights, trade secrets, operating and other agreements, legal structure ...
Development Plan: Current company status, number of employees, development stage, early revenue, number of customers, relevant historical information, long-term venture goals, growth strategies, timeline ...
Risks and Contingencies: Downside risks and contingency plans, upside risks and expansion plans ...

G. Financial Projections ... Key assumptions, historical financial statements (if available), pro forma statements ... four or five pages.

H. Funding Proposal ... independent one or two page document.

Resource Requirements: Short summary of financial projections; total investment funding and resources being sought, use of funds in 4 or 5 general categories, any unusual use of funds, return on investment to investors and entrepreneurs, harvest strategy ...
Call to Action: What do you want the reader to do ... join your team, invest, meet with you to learn more ... ?

I. Summary ... A brief summary (sales pitch) of the opportunity, environment and competition, goals and strategies, financial projections ... The final who, what, where, when, why, and how ... one page.

J. List of Available Appendices ... Variety of support information ... resumes, product data sheet, marketing brochure, research data, etc.

Getting your venture name in a news story in your local newspaper or other media can create valuable free publicity, but getting the media’s attention is only half the battle. What really matters is how well you handle the interview. Some guidelines for your next media blitz ...

Be ready. Never send out press releases without being prepared to speak about the topic you’re pitching.
Prepare. Ask the reporter what the article is about, so you’ll know how best to contribute. If you own a craft brewery, is the article a profile of your brewery? Have some good stories about your startup and growth to share. Is it an overview of the craft brewing trend? Be ready to discuss where you think the industry is going.
Stay on track. If a reporter asks you about industry trends, don’t tell her how your grandfather’s recipe for chocolate stout inspired you to start the business, and how your grandfather was a Russian immigrant who kept pot-bellied pigs in his backyard, and ...
Promote your “talking points.” Reporters expect interviewees to promote themselves a bit. If you are asked about trends in the craft beer industry, you could reply, “IPAs have become mainstream; now sour beers are growing in popularity. That’s one reason we’re introducing our new line of sours, which is already seeing growth of 20 percent.”
Provide hard data. Be ready to share any data you can to back up what you say. The craft beer entrepreneur could also have shared industry data about the growth of sour beers overall.
Be helpful. Be on time for the interview and let the reporter know you’re available for any follow-up questions. Journalists prefer working with nice people.

[Thank you, Rieva Lesonsky]

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