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Glossary

  • A
    • A/B Testing
      • See: Split Testing
    • Accounting
      • Accounting: the action or process of keeping financial accounts
    • Additional Value
      • See: Alternative Value
    • Addressable Market
      • Addressable Market: the total potential market for a product or service, measured in dollars of revenue per year
    • Adventure
      • Adventure: daring and exciting activity calling for enterprise and enthusiasm
    • Advertising
      • Advertising: describe or draw attention to a product, service, or event in a public medium in order to promote sales or attendance
    • Advisor
      • Advisor: someone who is expert in a particular field who gives guidance or recommendations
    • AIDA
      • AIDA: abbreviation for Attention, Interest, Desire, Action ... four critical elements of marketing communications
      • Also, see ...
        • Communications
    • Alpha Test
      • Alpha Test: an initial trial of machinery, software, or other products carried out by a developer
    • Alternative Value
      • Alternative Value: other possible values in a venture
    • Amortization
      • Amortization: the process by which the loan principal decreases over the life of the loan
    • Angel Investors
      • Angel Investors: an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity
    • Arizona Center for Innovation
      • Arizona Center for Innovation: based at the University of Arizona, AZCI fosters technology start-ups, emerging and mature companies develop their ideas, inventions and next evolution of product
    • Asset
      • Asset: a useful or valuable thing, person, or quality
  • B
    • B2B
      • B2B: abbreviation for a Business-to-Business relationship
    • B2C
      • B2C: abbreviation for a Business-to-Consumer relationship
    • B2G
      • B2G: abbreviation for a Business-to-Government relationship
    • Barriers
      • Barriers: an obstacle that prevents movement or access
    • Beachhead
      • Beachhead:  focusing your resources on one key area, usually a smaller market segment or product category, and winning that market first, even dominating that market, before moving into larger markets
    • Benchmark
      • Benchmark: a standard or point of reference against which things may be compared or assessed
    • Benefits
      • Benefit: an advantage or profit gained from something
    • Beta Test
      • Beta Test: a trial of machinery, software, or other products, in the final stages of its development, carried out by a party unconnected with its development
    • Better
      • Better: a more excellent or effective type or quality
    • Board of Directors
      • Board of Directors: a group of persons chosen to govern the affairs of a corporation or other organization or institution
    • Bootstrap
      • Bootstrap: launch and build a startup business without using outside funding
    • Brand
      • Brand: a particular identity or image regarded as an asset
    • Bridge
      • Bridge: a type of temporary financing in which a venture investor provides a privately-held company with a specified amount of capital, the purpose of which is to serve as a "bridge" between one round of equity financing and the next.
    • Budget
      • Budget: an estimate of income and expenditure for a set period of time
    • Build-Measure-Learn Loop
      • Build-Measure-Learn Loop: emphasizes speed as a critical ingredient to product development where a prototype product is built, tested with customer interaction, and feedback recorded and used to learn new needs, wants, and desires
    • Business
      • Business: an organization focused on the work that has to be done to profitably solve customer problems
    • Business Development
      • Business Development: business function focused on strategy, creating strategic partnerships and long-term relationships with suppliers and customers
    • Business Model
      • Business Model: a design for the successful operation of a business, identifying revenue sources, customer base, products and services, operational processes, and details of financing
    • Business Model Canvas
      • Business Model Canvas: a strategic management visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances for developing new business models or documenting existing ones
    • Business Plan
      • Business Plan: a formal statement of a set of business goals, the reasons they are believed attainable, the plan for reaching those goals, and  information about the organization or team attempting to reach those goals
    • Business-to-Business
      • Business-to-Business: describes marketing and selling a company’s products or services to other businesses (as opposed to individual consumers)
      • Also, see ...
        • B2B
  • C
    • C Corporation
      • C Corporation: the most common legal form of organization for a company
    • CAGR
      • CAGR: abbreviation for compound annual growth rate
    • Cap Table
      • Cap Table: abbreviation for Capitalization Table, which see
    • Capital
      • Capital: money, in particular, funds contributed by investors or lenders to a company for the purpose of funding
    • Capital Structure
      • Capital Structure: how a company is financed
    • Capitalization Table
      • Capitalization Table: a chart or table that displays the specific makeup of a company’s capital structure
    • Cash Flow
      • Cash Flow: the total amount of money being transferred into and out of a business, especially as affecting liquidity
    • Change
      • Change: become or make different
    • Chasm
      • Chasm: refers to the  differences between the characteristics of and the ways a business markets to initial customers  versus the bulk of the business’s potential customers
    • COGS
      • COGS: abbreviation for Cost of Good Sold, the cost of the components and labor required to produce a product
    • Collaboration
      • Collaboration: the action of working with someone to produce or create something
    • Commercial
      • Commercial: making or intended to make a profit
    • Common Stock
      • Common Stock: equity or stock ownership of a company representing owners who have the lowest-priority
    • Communications
      • Communications: the imparting or exchanging of information
    • Company
      • Company: a commercial business
      • Also, see ...
        • Business
        • Venture
    • Comparable
      • Comparable: a company in the same or a similar industry, and/or at the same or similar stage of development, to which a startup can compare itself regarding various key operating ratios and valuation metrics
    • Competition
      • Competition: a business relation in which two parties compete to gain customers
    • Competitive Advantage
      • Competitive Advantage: a condition or circumstance that puts a company in a favorable or superior business position
    • Compensation
      • Compensation: the pay and other incentives an organization provides to an employee in exchange for his/her services
    • Compound Annual Growth Rate
      • Compound Annual Growth Rate: the annual growth in revenues of a company, a market niche or an industry, factoring in annual compounding
    • Contingency Plan
      • Contingency Plan: a proposal designed to take a possible future event or circumstance into account
    • Continuous Innovation
      • Continuous Innovation: modest, gradational, ongoing upgrades or enhancements of existing technologies or products
    • Copyright
      • Copyright: the legal protection of the works of authors or artists which gives the originators the exclusive right to publish or benefit from their works
      • Also, see ...
        • Intellectual Property
    • Core Competency
      • Core Competency: a defining capability or advantage that distinguishes a venture from its competitors
    • Corporation
      • Corporation: a legal form of business organization that shields its individual principals (shareholders) from personal liability
    • Corporate Entrepreneurship
      • Corporate Entrepreneurship: the act of initiating new ventures or creating value with an already established organization or social entity
    • Cost
      • Cost: an amount that has to be paid or spent to buy or obtain something
    • Cost of Goods Sold
      • Cost of Good Sold: the cost of the components and labor required to produce a product
    • Cost of Sales
      • Cost of Sales: the carrying value of goods sold during a particular period
    • Critical Path
      • Critical Path: the sequence of stages determining the minimum time needed for an operation
    • Critical Success Factors
      • Critical Success Factor (CSF): an element that is necessary for a venture to achieve its mission
      • CSF Example: Earn Rewards Solving Customer Problems Better than Competition.
    • Customer
      • Customer: a person or organization that pays for goods or services
      • Also, see ...
        • Markets
        • User
        • Buyer
        • Influencer
        • Decision Maker
    • Customer Funding
      • Customer Funding: a business arrangement between a venture and its customer wherein the customer agrees to provide the venture with some level of up-front funding in advance of delivery of the product or service
  • D
    • Debt
      • Debt: borrowed funds; money, goods or services owed by one person or organization to another
    • Decision
      • Decision: the action or process of deciding something or of resolving a question
    • Define
      • Define: mark out boundaries or limits
    • Depreciation
      • Depreciation: a reduction in the value of an asset with the passage of time
    • Design
      • Design: plan something with a specific purpose in mind
    • Develop
      • Develop: cause to become more mature, advanced, or elaborate
    • Deploy
      • Deploy: bring into effective action
    • Desire
      • Desire: strong feeling of wanting to have something that is not absolutely needed
    • Dilute
      • Dilute: finance/accounting term ... to reduce a person's or entity’s proportional (i.e., percentage) equity ownership, typically by issuing and selling new equity (stock) to other shareholders
    • Discover
      • Discover: become aware of a fact or situation
    • Distribution
      • Distribution: the act of distributing, or moving goods (products) to market for ultimate sale to end-user customers
    • Distribution Channel
      • Distribution Channel: the mechanism or method by which a business brings its products to market, or distributes its products to its target customers and generates sales
    • Domain Knowledge
      • Domain Knowledge: knowledge about a specific industry, technology and/or market, typically based on extensive experience in that industry or technology arena
    • Due Diligence
      • Due Diligence: the process employed by potential investors or their agents of investigating a business deal or the target of an investment or acquisition
    • DXpedition
      • DXpedition: five venture adventure phases ... Discover, Define, Design, Develop, Deploy
  • E
    • Earnings
      • Earnings: the excess of revenues over outlays in a given period of time
    • Early Adopter
      • Early Adopter: individuals or organizations that enthusiastically embrace (try and buy) new technologies or tech-based products before the vast majority of potential buyers consider it
    • EBITDA
      • EBITDA: abbreviation for Earnings Before Interest, Taxes, Depreciation, and Amortization
    • Elevator Pitch
      • Elevator Pitch: a short summary used to quickly and simply define a venture, product, service, organization, or event, and its value proposition
    • Early-Stage
      • Early-Stage: a new venture, typically one that is not yet financially stable and self-supporting, generally less than 5 years old
    • End User
      • End User: the ultimate customer
    • Engineer
      • Engineer: a skillful creator of something
    • Engineering
    • Enterprise
      • Enterprise: a project or venture, typically one that is difficult or requires effort, initiative, and resourcefulness.
    • Entrepreneur
      • Entrepreneur: a person who organizes and operates a venture
      • An entrepreneur puts something new and better to work!
    • Entrepreneurial Mindset
      • Entrepreneurial Mindset: the ability to recognize opportunities for innovation and enterprise
    • Entrepreneurship
      • Entrepreneurship: the process of starting a business venture or other organization
    • Environment
      • Environment: the setting or conditions in which a particular activity is carried on
    • Equity
      • Equity: common and preferred stocks, which represent a share in the ownership of a company
    • ERSCPBC
      • ERSCPBC: an acronym for "Earn Rewards Solving Customer Problems Better than  Competition" ... something every business venture must do to survive and thrive
    • Executive Summary
      • Executive Summary: a short document or section of a document that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all
      • Also, see ...
        • Hypothesis
    • Exit Plan
      • Exit Plan: a means of leaving a current situation after a predetermined objective has been achieved
      • Also, see ...
        • Funding Proposal
        • Term Sheet
    • Experience
      • Experience: the knowledge or skill acquired over a period of time, especially that gained in a particular profession by someone at work
    • Experiment
      • Experiment: a procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact
    • Expertise
      • Expertise: expert skill or knowledge in a particular field
  • F
    • Feasibility Analysis
      • Feasibility Analysis: an evaluation and analysis of the potential of the proposed project which is based on extensive investigation and research to support the process of decision making
    • Finance
      • Finance: monetary support for an enterprise
    • Financial Objectives
      • Financial Objectives: monetary goals for a venture
    • Forecast
      • Forecast: a prediction or estimate of future events
      • Also, see ...
        • Objectives
    • Friends, Family, and Fanatics Funding
      • Friends, Family, and Fanatics Funding: a form of startup funding in which the entrepreneur asks friends, family members, and people that are fanatical about the new venture products and services for investments in an early-stage business venture
    • FUD Factor
      • FUD Factor: abbreviation for Fear, Uncertainty, and Doubt, a method by which one vendor raises concerns in the mind of a prospective customer regarding certain qualities or capabilities of the vendor’s competitors
    • Funding
      • Funding: the action or practice of providing money for a particular purpose
    • Funding Proposal
      • Funding Proposal: a plan or suggestion for providing money for a particular purpose, especially a formal or written one, put forward for consideration or discussion by others
      • Also, see ...
        • Term Sheet
    • Fuzzy Front-End
      • Fuzzy Front-End: the period between when an opportunity for a new product is first considered, and when the product idea is judged ready to enter formal development
  • G
    • GAAP
      • GAAP: abbreviation for Generally Accepted Accounting Principles
    • GizmoGadget
      • GizmoGadget: a small device or tool, especially an ingenious or novel one
    • Goals
      • Goal: a long-term aim or desired result
      • Also, see ...
        • Objectives
    • Grant
      • Grant: a type of funding typically provided by government agencies or non-profit foundations
    • Gross Margin
      • Gross Margin: a ratio, usually expressed as a percentage, equal to the selling price minus the cost of goods sold (COGS)
    • Growth
      • Growth: the process of increasing in size
  • H
    • Hats
      • Hats: used to refer to a particular role or occupation of someone who has more than one
    • Hypothesis
      • Hypothesis: a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation
  • I
    • Ideation
      • Ideation: the formation of ideas or concepts
    • Income
      • Income: Revenue minus expenses
    • Income Statement
      • Income Statement: a financial document that gives operating results for a specific period; it typically includes sales revenue, cost of sales, gross income, operating expenses, and earnings
    • Incorporate
      • Incorporate: to create a new corporation by making a legal filing with the Secretary of State of a given state
    • Industry
      • Industry: a particular form or branch of economic or commercial activity
    • Industry Map
      • Industry Map: a visual and/or written representation of all players in an industry
    • Initial Public Offering
      • Initial Public Offering: a corporation's first offer to sell stock to the public
    • Innovate
      • Innovate: make something new and better or improvements in something by introducing new methods, ideas, products, services, processes, market positions, or paradigms
    • Innovation
      • Innovation: something new and better
      • Also, see ...
        • Something
        • New
        • Better
    • Innovator
      • Innovator: someone who creates something new and better
      • Also, see ...
        • Something
        • New
        • Better
    • Intellectual Property
      • Intellectual Property: intangible property that is the result of creativity such as patents, trademarks, copyrights, or trade secrets
    • Interest
      • Interest: money paid regularly at a particular rate for the use of money lent, or for delaying the repayment of a debt
    • Invention
      • Invention: something created that is new and useful
      • Also, see ...
        • Intellectual Property
        • Patent
    • Investor
      • Investor: an individual or organization that commits capital in order to gain financial returns
    • IPO
      • IPO: abbreviation for Initial Public Offering, which see
    • Iteration
      • Iteration: a new version with carefully implemented improvements from a previous version
    • ITO
      • I-T-O: abbreviation for Inputs-Transformation-Outputs
      • Input
        • Input: a contribution of work, information, money, or material
      • Output
        • Output: something produced by a venture
      • Transformation
        • Transformation: a qualitative change from one set of elements into another by a predetermined process utilizing a set of resources
      • Process
        • Process: a series of actions or steps taken in order to achieve a particular end
      • Resources
    • Investability
      • Investability: a venture that is able to attract funding from investors that have the expectation of achieving a profit or material result by putting it into financial schemes, shares, or property
  • J
    • Journalism
      • Journalism: gathering, processing, evaluation, and dissemination of information
    • Judgment
      • Judgment: the ability to make considered decisions or come to sensible conclusions
  • K
    • KISS
      • KISS: acronym for Keep It Simple, Stupid; a guiding philosophy widely used in organizations that aims to focus management attention on the core attributes of a product, service or task
  • L
    • Laggard
      • Laggard: the last group of potential customers to adopt a new technology or innovation in the technology adoption life cycle
    • Launch
      • Launch: introduce a new venture or product to the public for the first time
    • Lean
      • Lean: efficient and with no waste, offering little reward or substance
    • Lean Canvas
      • Lean Canvas: a version of the Business Model Canvas that focuses on addressing broad customer problems and solutions and delivering them to customer segments through a unique value proposition
    • Lean Start-up
      • Lean Start-up: a new venture formed with limited resources
    • Legal Issues
      • Legal Issues: questions concerning the protections that laws or regulations should provide
    • Letter of Intent
      • Letter of Intent: a brief, temporary, pre-contract document between two or more entities that outlines the parties’ intention regarding a future contractual or business arrangement
    • Limited Liability Company
      • Limited Liability Company: abbreviated LLC; a legal form of company that has many of the tax advantages of partnerships, notably the characteristic of being a pass-through entity for tax purposes
    • LLC
      • LLC: abbreviation for Limited Liability Company, which see
  • M
    • Maker
      • Maker: a person or thing that makes or produces something
    • Management
      • Management: the process of dealing with or controlling things or people
    • Margin
      • Margin: an amount of something included so as to be sure of success or safety
    • Market
      • Market: a demand for a particular commodity or service, and the customers that create that demand
    • Market Research
      • Market Research: the action or activity of gathering information about current and prospective customer needs and preferences
    • Market Segmentation
      • Market Segmentation: the process of subdividing a market into distinct groups of customers with similar needs, such that a subset of the market
    • Marketing
      • Marketing: the action or business of identifying, promoting and selling products or services to selected markets
    • Maximum Value Product
      • Maximum Value Product: a product designed and developed to deliver a high level of benefits, features, and functionality to customers
    • McGuire Center for Entrepreneurship
      • McGuire Center for Entrepreneurship: educational center within the Eller College of Management at the University of Arizona focused on developing and delivering high-quality innovation and entrepreneurship educational programs
    • Method
      • Method: a particular form of procedure for accomplishing or approaching something, especially a systematic or established one
    • Mindmap
      • Mindmap: a diagram used to visually outline information
    • Minimal Viable Product
      • Minimal Viable Product: version of a new product which allows a team to collect validated learning about customers with the relatively low effort
    • Mission
      • Also, see: Mission Statement, Vision
    • Mission Statement
      • Mission Statement: an expression of the purpose of a venture or organization, and its reason for existing; the mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making
    • MVP
      • MVP: abbreviation for Maximum Value Product, which see
    • mvp
      • mvp: abbreviation for Minimal Viable Product, which see
  • N
    • Nascent Market
      • Nascent Market: a very new, formative market in which vendors sell their products or services to innovator and early adopter customers
    • Need
      • Also, see: Desires, Wants
      • Need: something that is a necessity
      • Needs, Wants, Desires
    • Newco
      • Newco:  a placeholder name for a new venture
  • O
    • Objective
      • Objective: a thing aimed at or sought
    • Operations
      • Operations: the harvesting of value from assets owned by a business venture; manufacturing, production, and delivery of goods and services
    • Opportunity
      • Opportunity: a set of circumstances that makes it possible to do something
      • Also, see ...
        • Problem
        • Pain
        • Pleasure
        • Preferences
    • Organization
      • Organization: the structure of related or connected people, places, and things to achieve specified objectives
      • Also, see: Organizational Structure
  • P
    • Pain
      • Pain: suffering or discomfort
      • Also, see ...
        • Pleasure
        • Preferences
        • Problem
    • Patent
      • Patent: a grant by the United States federal government or a foreign government to an entity (individual inventor, company or organization) giving the entity the exclusive right to produce and sell an invention for a given period of time
    • Passion
      • Passion: an intense desire or enthusiasm for something
    • Phase
      • Phase: a distinct period or stage in a process of change or forming part of something's development
      • Venture Development Phases: Discover, Define, Design, Develop, Deploy
    • Pivot
      • Pivot: structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth
      • Also, see ...
        • Iteration
    • Place
      • Place: the regular or proper position of something
      • Also, see ...
        • Position
    • Plan
      • Plan: a detailed proposal for doing or achieving something
    • Pleasure
      • Pleasure: a feeling of happy satisfaction and enjoyment
      • Also, see ...
        • Pain
        • Preferences
        • Problem
    • Position
      • Position: the state of being placed where one has an advantage over one's rivals in a competitive situation
    • Positioning
      • Positioning: strategies for marketing a product, service, or business within a particular sector of a market to fulfill that sector's specific requirements
    • Post-Money Valuation
      • Post-Money Valuation: the value or nominal worth of an entire company immediately after a financing round
    • PR
      • PR: abbreviation for Public Relations, which see
    • Preferences
      • Preferences: a greater liking for one alternative over another or others
      • Also, see ...
        • Pain
        • Pleasure
        • Problem
    • Pre-Money Valuation
      • Pre-Money Valuation: the financial value or worth established for a company immediately prior to a financing round
    • Price
      • Price: the amount of money expected in payment for something
    • Primary Research
      • Primary Research: a collection of original primary data, often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data
      • Also, see ...
        • Secondary Research
    • Problem
      • Problem: a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome
    • Process
      • Process: a series of actions or steps taken in order to achieve a particular end
    • Product
      • Product: an article or substance that is manufactured or refined for sale
    • Product Launch
      • Product Launch: the orchestrated introduction of a new product (or version of a product) to the market
    • Profit
      • Profit: a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something
    • Profit and Loss
      • Profit and Loss: often referred to by its acronym, P&L ... shorthand for a profit and loss statement, an alternative name for an income statement
    • Pro Forma
      • Pro Forma: financial/accounting term; forward-looking, or predicting future financial performance
    • Projections
      • Projections: an estimate or forecast of a future situation or trend based on a study of present ones
      • Also, see ...
        • Objectives
    • Prospect
      • Prospect: short for Prospective Customer
    • Prototype
      • Prototype: a first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied
    • Public Relations
      • Public Relations: the professional maintenance of a favorable public image by a company or other organization or a famous person
  • Q
    • Quality
      • Quality: the degree of excellence of something
  • R
    • Research
      • Research: the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions
    • Research & Development
      • Research & Development: work directed toward the creation, innovation, improvement, and introduction of products and processes
    • Rapid Prototyping
      • Rapid Prototyping: a group of techniques used to quickly fabricate a scale model of a component or assembly
    • Rapid Prototype Venture
      • Rapid Prototype Venture: a process used to create a new venture  to launch a new product or service concept in a short period of time
    • Resources
      • Resources: a stock or supply of money, materials, staff, and other assets that can be drawn on by an organization in order to function effectively
      • Resources: People, Places, Things, Time, Money
    • Reward
      • Reward: something received as a result of  achievement
    • Risk
      • Risk: the possibility that something unpleasant or unwelcome will happen
  • S
    • Sarbanes-Oxley Act
      • Sarbanes-Oxley Act: a US business reform act signed to law on July 30, 2002 that mandated a number of reforms to enhance corporate responsibility, enhance financial disclosures and combat corporate and accounting fraud
    • Sales
      • Sales: the exchange of a product or service for money; the action of selling something; the organization within a venture responsible for the selling activities
    • SAM
      • SAM: abbreviation for Served Addressable Market, which see
    • Scale
      • Scale: the relative size or extent of something
      • Also, see: Scope
    • Science
      • Science: the intellectual and practical activity encompassing the systematic study of the structure and behavior of the physical and natural world through observation and experiment
      • Also, see ...
        • Technology
    • Scientific Method
      • Scientific Method: a method of procedure consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses
    • Scope
      • Scope: the extent of the area that a venture deals with or to which it is relevant
      • Also, see: Scale
    • Search Engine Optimization
      • Search Engine Optimization: often referred to by the acronym SEO, the act of making changes or adjustments to a website with the intent of improving its search engine rankings
    • Secondary Research
      • Secondary Research: the summary, collation and/or synthesis of existing research, data, and information
      • Also, see ...
        • Primary Research
    • Seed Financing
      • Seed Financing: financing to fund an early-stage company
    • SEO
      • SEO: abbreviation for Search Engine Optimization, which see
    • Served Available Market
      • Served Available Market: the part of the total addressable market (TAM) that can actually be reached
    • Service
      • Service: the action of helping or doing work for someone
    • Skill
      • Skill: the ability to do something well; expertise
    • Social Responsibility
      • Social Responsibility: an obligation to act in ways that benefit society at large
    • Something
      • Something: a product, service, process, position, or paradigm
    • Solution
      • Solution: products, services, or processes designed to meet particular need, wants, and desires
    • Split Testing
      • Split Testing: different versions of a product are offered to customers at the same time
    • SPLUCK
      • SPLUCK: Abbreviation for Skills, Passion, Luck
    • Stable Venture
      • Stable Venture: an organization that has become financially self-sustaining and no longer requiring survival investment
    • Stakeholder
      • Stakeholder: a person with an interest or concern in something, especially a business
    • Start-up
      • Start-up: the action or process of setting something in motion
      • Also, see ...
        • Early-stage
    • Start-up Company
      • Start-up Company: a new business venture that is about to launch, or has recently launched but has not yet achieved sustainable sales revenue
      • Note: The term "startup" is loosely applied to many relatively young companies, even though it may be years after the company formally launch
    • Strategy
      • Strategy: a plan of action or policy designed to achieve a major or overall aim
    • Strategic Position
      • Strategic Position: the orientation of a venture in relation to the environment, in particular, the competition
    • Sustainable
      • Sustainable: able to be maintained at a certain rate or level
    • SWOTT
      • SWOTT: abbreviation for Strengths, Weaknesses, Opportunities, Threats, and Trends
  • T
    • Taxes
      • Taxes: a compulsory contribution to state revenue, levied by the government on workers' income and business profits or added to the cost of some goods, services, and transactions
    • TAM
      • TAM: abbreviation for Total Available Market, which see
    • Team
      • Team: two or more people working together
    • Tech Launch Arizona
      • Tech Launch Arizona: University of Arizona organization charged with ensuring that technologies and innovations originating with UA researchers find meaningful application
    • Technology
      • Technology: the application of scientific knowledge for practical purposes
      • Also, see ...
        • Science
    • Technology Transfer
      • Technology Transfer: the transfer of new technology from the originator to a secondary user
    • Term Sheet
      • Term Sheet: a bullet-point document outlining the material terms and conditions of a business agreement ... after a term sheet has been "executed", it guides legal counsel in the preparation of a proposed "final agreement"
    • Time
      • Time: the indefinite continued progress of existence and events in the past, present, and future regarded as a whole
      • Also, see: Timeline, Timing
    • Timeline
      • Timeline: a graphic representation of the passage of time as a line
    • Timing
      • Timing: the choice, judgment, or control of when something should be done
    • TLA
      • TLA: abbreviation for Tech Launch Arizona, which see
    • Total Available Market
      • Total Available Market (or Total Addressable Market): the total revenue opportunity available for a product or service
    • Trademark
      • Trademark: identifying name or graphical mark that is uniquely identified with a specific product, service or company
    • Triple Helix
      • Triple Helix: thesis that the potential for innovation and economic development in a Knowledge Society lies in a more prominent role for the university and in the hybridisation of elements from university, industry and government to generate new institutional and social formats for the production, transfer and application of knowledge
  • U
    • Unicorn
      • Unicorn: an early-stage company that has grown significantly in perceived market value, generally over $1 billion
  • V
    • Validation
      • Validation: demonstrate or support the truth or value of something
    • Valuation
      • Valuation: the monetary worth of something, especially as estimated by an appraiser and industry experts
    • Value
      • Value:  the importance, worth, or usefulness of something
      • Value Equation
        • Value Equation: Value equals Benefits divided by Price (V = B/P)
    • Value Proposition
      • Value Proposition: a promise of value to be delivered and a belief from the customer that value will be experienced
    • Venture
      • Venture: an enterprise involving risk but with a significant reward for success; a venture could be a business, a company, an organization, a not-for-profit venture
    • Venture Capital
      • Venture Capital: capital invested in a project in which there is a substantial element of risk, typically a new or expanding business
    • Venture Capitalist
      • Venture Capitalist: an organization or speculator who makes money available for innovative projects (especially in high technology)
    • Venture Plan
      • Venture Plan: a detailed proposal for a venture
    • Vision
      • Also, see: Mission
      • Vision: the ability to think about or plan the future with imagination or wisdom
  • W
    • WAG
      • WAG: abbreviation for Wild Ass Guess
    • Want
      • Want: a strong wish for something
      • Also, see ...
        • Need
        • Desire
    • Who, What, Where, When, Why, How?
      • Who, What, Where, When, Why, How?: the six most powerful questions
      • Also, see ...
        • Journalism
    • Work
      • Work: activity involving mental or physical effort done in order to achieve a purpose or result
  • X Y Z