Accounting Advertising Advisor Analysis Apps Attitude Balance Sheet Barriers to Entry Beachhead Benefits Better Books Bottom Up / Top Down Brain Brainstorming Brainwriting Budget Business Flow Business Model Cash Flow Change Commercialization Communications Competition Competitive Advantage Concept Consultant Corporate Entrepreneurship CQs Creativity Critical Success Factor Crucial Questions Crucial Success Factors Culture Customer Decisions Deploy Design Develop Differentiation DXpedition Earn EBITDA Education Effectiveness Elevator Pitch Engineering Enterprise Entrepreneur Entrepreneurship Environment Evolution Executive Summary Exercise Expenses Expertise Failure Feasibility Finance Financial Objectives Flags Flowchart Focus Funding Fuzzy-to-Firm GizmoGadget Glossary Goals Growth Habits Healthy Venture Hiring HOTI Chart Hypothesis Ideas Ideation Impact Income Statement Industry Industry Research Innovate-A-thon Innovation Innovator Intellectual Property Internet Intrapreneurship Invention Inventory Investor Iteration Knowledge Launch Leadership Lean Startup Learning Legal Luck Machines Management Manpower Market Research Marketing Marketing Brochure Material Media Media Relations Mentor Methods Mindmap Mindset Mission Mistakes Money Motivation Myths Name News Release Niche Market Non-Profit Objectives Operating Agreement Operations Opportunity Passion Patents People Pivot Planning Positioning PR Presentations Price Problems Process Flow Product Development Productivity Profit Progress Promotion Prototype Publicity Questions Refine Research Resources Return on Investment Reward Roadmap Rules_of_Some Sales SCAMPER SCORE Scorecard Skills Slides Solution Development Solutions SPLUCK Start-up Stimulation Strategies Strategy Structure Success SWOTT Tactics Tagline Target Market Team Teamwork Technology Readiness Levels Terminology Terms Test Thinking Tips Tools Transformation TRL Validation Value Venture Venture Capital Venture Creation Venture Plan Viability Vision Work Worth Writing

Characteristics of a Great Venture Plan

  1. Presents a clear explanation of why the venture concept is a significant opportunity.
  2. Provides a concise description of the venture's products or services.
  3. Provides a clear, rational explanation of why the venture idea is better than anything else already available.
  4. Succinctly explains customer benefits in qualitative and quantitative terms.
  5. Provides a clear explanation of the one or two things the company does best.
  6. Focuses on market-driven opportunities.
  7. Provides evidence of customer acceptance of the venture's products and services.
  8. Presents evidence of the marketability of the products and services.
  9. Presents a quality, sophisticated, experienced management team, advisors, and board of directors with complementary and encompassing business skills.
  10. Gives a clear sense of what the founders expect to accomplish in 3 to 7 years.
  11. Provides a rational explanation of why the investor should trust the management team to do what they say they are going to do.
  12. Identifies all the alternatives available to prospective customers.
  13. Addresses how the venture will develop and sustain a distinct competitive advantage.
  14. Addresses how the venture will develop and sustain a proprietary position.
  15. Contains reasonable financial projections with key data explained and justified.
  16. hows how and when the venture will generate sustainable positive cash flow streams.
  17. Describes the manufacturing and/or service delivery processes and associated costs in appropriate detail.
  18. Explains and justifies the level of product development required.
  19. Justifies financially the means chosen to sell the products and services.
  20. Supports credible growth projections.
  21. Provides a clear explanation of how the money invested in the venture will be used.
  22. Shows how and when the venture will generate sustainable profit.
  23. Shows an appreciation of investor needs.
  24. Shows how investors can cash out in three to seven years, with an appropriate return on their investment.
  25. Provides a clear explanation of what the investor will get for their investment.
  26. Identifies significant risks and proposes rational contingencies.
  27. Has the right appearance...not too fancy, not too plain.
  28. Is arranged properly with the executive summary, table of contents, and chapters in right order.
  29. Is the "right length"...not too long, not too convey all the pertinent information.
  30. Is plausible throughout.
  31. Has facts rather than opinions
  32. Is quantitative rather than qualitative
  33. Stresses specifics rather than generalities
  34. Reads like a combination of the Wall Street Journal, a model of good business writing, and USA Today, a model of good story-telling