A Vision Statement is essentially a high-level summary of what the venture team wants to accomplish, typically within the next five years.
Everyone in the organization should be able to connect their activities to making this vision a reality.
A vision statement should be ...
... clear, focused, easily understood, and easy to remember.
... consistent, constant over a period of time, but adjustable as conditions warrant.
... unique and special to the venture.
... purposeful, providing a reason for being and for others to care.
Vision Statement seed: "We will [change the way] [our customers ... who?] [do something ... what?] because [we have something new and better ... what?]."
Sometimes the terms "Vision" and "Mission" are reversed ... personally, I am set on a Vision Statement being a long-term goal, and the Mission Statement being day-to-day guideline for achieving the Vision.
Neither the Vision or the Mission statements should be fluff. They should be well-thought-out and act as solid anchors for the venture. No BS! No "wink and smile" when we read them, especially when we read them aloud!
--Jim
Search
Topics
Accounting
Advertising
Advisor
Analysis
Apps
Attitude
Balance Sheet
Barriers to Entry
Beachhead
Benefits
Better
Books
Bottom Up / Top Down
Brain
Brainstorming
Brainwriting
Budget
Business Flow
Business Model
Cash Flow
Change
Commercialization
Communications
Competition
Competitive Advantage
Concept
Consultant
Corporate Entrepreneurship
CQs
Creativity
Critical Success Factor
Crucial Questions
Crucial Success Factors
Culture
Customer
Decisions
Deploy
Design
Develop
Differentiation
DXpedition
Earn
EBITDA
Education
Effectiveness
Elevator Pitch
Engineering
Enterprise
Entrepreneur
Entrepreneurship
Environment
Evolution
Executive Summary
Exercise
Expenses
Expertise
Failure
Feasibility
Finance
Financial Objectives
Flags
Flowchart
Focus
Funding
Fuzzy-to-Firm
GizmoGadget
Glossary
Goals
Growth
Habits
Healthy Venture
Hiring
HOTI Chart
Hypothesis
Ideas
Ideation
Impact
Income Statement
Industry
Industry Research
Innovate-A-thon
Innovation
Innovator
Intellectual Property
Internet
Intrapreneurship
Invention
Inventory
Investor
Iteration
Knowledge
Launch
Leadership
Lean Startup
Learning
Legal
Luck
Machines
Management
Manpower
Market Research
Marketing
Marketing Brochure
Material
Media
Media Relations
Mentor
Methods
Mindmap
Mindset
Mission
Mistakes
Money
Motivation
Myths
Name
News Release
Niche Market
Non-Profit
Objectives
Operating Agreement
Operations
Opportunity
Passion
Patents
People
Pivot
Planning
Positioning
PR
Presentations
Price
Problems
Process Flow
Product Development
Productivity
Profit
Progress
Promotion
Prototype
Publicity
Questions
Refine
Research
Resources
Return on Investment
Reward
Roadmap
Rules_of_Some
Sales
SCAMPER
SCORE
Scorecard
Skills
Slides
Solution Development
Solutions
SPLUCK
Start-up
Stimulation
Strategies
Strategy
Structure
Success
SWOTT
Tactics
Tagline
Target Market
Team
Teamwork
Technology Readiness Levels
Terminology
Terms
Test
Thinking
Tips
Tools
Transformation
TRL
Validation
Value
Venture
Venture Capital
Venture Creation
Venture Plan
Viability
Vision
Work
Worth
Writing