- Be ruthless when proofreading ... look for what you can cut.
- Remember stories have a beginning, a middle, and an end.
- Use "talking headings" to convey meaning.
- When in doubt, check for rules of grammar and usage with a handbook.
- Place the subject and main verb near each other and use strong verb.
- Avoid the "to be" verb when a stronger verb carriers a more specific meaning.
- Use the passive voice sparingly (It was decided to change the Company name for the sake of enhancing the effect.) vs. (We changed the company name to make it more powerful.)
- Make sure the "ing" form is necessary: (We were working on a prototype) vs. (We developed ... ) Note: often a question of verb tense.
- Make sure words ending in "'ion" are necessary; are they verbs masquerading as nouns? (The decision to acknowledge receipt of the letter was made.) vs. (We acknowledge receipt of the letter.)
- Make certain the prepositional phrase is helpful ... cut wasted prepositional phrases
- To tighten: circle the "to be" verbs, the "ing" words, the "ion' words, and prepositions. Then read out loud, and check to see what else you can cut.
- Put old information first, new information second (OLD >> NEW)
- Put easy-to-understand information first, complicated material second
- When building transitions, use repetition of key terms, synonyms for key terms, appropriate pronoun reference, and the appropriate collocation chain
- Make sure your pronoun usage is clear to the reader
- Choose the best word, but avoid using thoughtless thesaurus words
- When quoting, introduce the author, the text, and the concept; then provide the quotation with proper citation format; then provide the reader with your interpretation.
- Keep your writing simple ... cut to the chase.
- Avoid cliches and trite phrases.
- Use strong verbs.
- Use consistent verb tenses, and find the single most correct word.
- Always look for what you can throwaway and always make it easier on your audience.
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