- Clear: Make the goal of your message clear to your recipient. Ask yourself what the purpose of your communication is.
- Concise: Your message should also be brief and to the point. Why communicate your message in six sentences when you can do it in three?
- Concrete: Ensure your message has important details and facts, but that nothing deters the focus of your message.
- Correct: Make sure what you're writing or saying is accurate. Bad information doesn't help anybody. Also make sure that your message is typo free.
- Coherent: Does your message make sense? Check to see that all of your points are relevant and that everything is consistent with the tone and flow or your text.
- Complete: Your message is complete when all relevant information is included in an understandable manner and there is a clear "call to action". Does your audience know what you want them to do?
- Courteous: Ensure that your communication is friendly, open, and honest, regardless of what the message is about. Be empathetic and avoid passive-aggressive tones.
- Clutching: Make sure your message has AIDA: grabss Attention, develosp Interest, builds Desire, triggers Action. Be sure there is a clear "path to action" for the reader to take ... call, email, website, et alia.
Topics
- Accounting
- Advertising
- Advisor
- Analysis
- Attitude
- Balance Sheet
- Barriers to Entry
- Beachhead
- Benefits
- Brain
- Brainstorming
- Brainwriting
- Budget
- Business Flow
- Business Model
- Cash Flow
- Change
- Commercialization
- Communications
- Competition
- Competitive Advantage
- Concept
- Consultant
- Corporate Entrepreneurship
- Creativity
- Critical Success Factor
- Crucial Questions
- Culture
- Customer
- Decisions
- Deploy
- Design
- Develop
- Differentiation
- Earn
- EBITDA
- Education
- Effectiveness
- Elevator Pitch
- Engineering
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- Environment
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- Executive Summary
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- Failure
- Feasibility
- Finance
- Financial Objectives
- Flowchart
- Focus
- Funding
- Glossary
- Goals
- Growth
- Habits
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- Hypothesis
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- Ideation
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- Income Statement
- Industry
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- Knowledge
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- Learning
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- Material
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- Motivation
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- Name
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- Operating Agreement
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- SCAMPER
- SCORE
- Scorecard
- Skills
- Slides
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- SPLUCK
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- Tagline
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- Terminology
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- Writing