News Release Implementation Plan

Phase 1

  1. Outline base story
  2. Identify key individuals in the story
  3. Establish time frame for activities
  4. Identify target media

Phase 2

  1. Interview story makers
  2. Write a short story (3 pages) as a follow-up to requests for more information from the media or readers/viewers
  3. Write a focused news release(s)
  4. Send news release(s) to media

Phase 3

  1. Field inquiries from media regarding the release
  2. Track response to release
  3. Follow-up as needed

Phase 4

  1. Summarize activities ... package the story, news release(s), tracking info, results, suggestions for follow-up