A press release format typically includes the following elements:
- Header: A business logo, release instructions, and contact information
- Headline: A compelling headline
- Subheadline: An italicized subheadline that adds context
- Lead paragraph: An informative paragraph that summarizes the most important points in two or three sentences
- Body: Supporting information and context in paragraphs
- Background information: Underlying background information
- Call to action: A clear call to action
- Boilerplate: A boilerplate that summarizes the "who" and "what"
- Dateline: A piece of text that describes where and when the release was written or the event happened
- Media contact details: Contact information for media