Press Release Template

A press release format typically includes the following elements: 

  • Header: A business logo, release instructions, and contact information 
  • Headline: A compelling headline
  • Subheadline: An italicized subheadline that adds context 
  • Lead paragraph: An informative paragraph that summarizes the most important points in two or three sentences 
  • Body: Supporting information and context in paragraphs 
  • Background information: Underlying background information 
  • Call to action: A clear call to action 
  • Boilerplate: A boilerplate that summarizes the "who" and "what" 
  • Dateline: A piece of text that describes where and when the release was written or the event happened 
  • Media contact details: Contact information for media