Brainstorming!

A good way to have a good idea is to have lots of ideas from which to choose! Brainstorming is a Creativity Supertool!

1. Brainstorming is a team sport ... support your team members!
2. No criticism ... no "devil's advocates" allowed!
3. Anything goes … wild, crazy, impractical, ingenious ideas encouraged!
4. Go for quantity, not quality, of ideas!
5. All ideas encouraged!
6. Piggyback, improve, combine ideas ... be an "angel advocate"!
7. Record all ideas so nothing gets lost!
8. Filter ideas later, not during the brainstorming session!
9. Set a time limit for the session, then stick to it!

Variation ... brainwriting: the general process is that, in a group, ideas are recorded by each individual who thought of them ... they are then passed on to the next person who uses them as a trigger for their own ideas.

Good Books for Creativity, Innovation, and Entrepreneurship

• A Whack on the Side of the Head (von Oech) 
• Cracking Creativity (Michalko) 
• Creativity in Business (Ray/Myers) 
• Crossing the Chasm (Moore)
• Democratizing Innovation (von Hipppel) 
• Driving Growth Through Innovation (Tucker) 
• Entrepreneurship ... A Real-World Approach (Abrams)
• Founders at Work (Livingston) 
• How to Get Ideas (Foster) 
• How to Think Like Leonardo da Vinci (Gelb) 
• Innovation and Entrepreneurship (Drucker) 
• Innovator's Dilemma (Christensen) 
• Made to Stick (Heath) 
• The Design of Everyday Things (Norman)
• The Game Changer (Lafley/Charan)
• The Innovator's Solution: Creating and Sustaining Successful Growth (Christensen, Raynor) 
• The Innovator's Toolkit: 50+ Techniques (Silverstein, Samuel, DeCarlo) 
• The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures (Johansson) 
• Thinking, Fast and Slow (Kahneman)
• Weird Ideas That Work (Sutton) 
• What a Great Idea (Thompson)
• 5280 Tips for Innovators and Entrepreneurs (Jindrick)

[2.02]