Innovation Sweet Spot

Technology Readiness Levels

Thanks to NASA and the European Commission for this succinct guide to the readiness of technology ideas and concepts for commercial application.

 

Mission Statement ... The Critical Success Factor!

The world changes ... client needs, wants, desires; competitive offerings; economic environments; et alia.  

Every organization must proactively address change if it is to survive and thrive.  The four elements of the Critical Success Factor are excellent focal points for potential innovation in an organization.  

The Critical Success Factor statement is also an excellent Mission Statement template.

Use SCAMPER to Change Something

REAL Brain Modes of Thinking

 

Crucial Questions (CQs)

Ask and you shall receive!

First Round ... ask the the basic CQs

Second Round ... ask supporting CQs for each of the basics

Third Round ... dig deeper!

Why Ventures Fail

Addressed stagnant or decaying markets ... bad idea ... bad location ... bad luck ... bad management ... devaluation of assets ... disaster ... dishonesty ... dishonesty with self or partners ... excessive bad-debt losses ... excessive overhead expenses ... excessive use of credit ... excessive waste ... fraud ...
high interest payments ... improper balance between major company functions ... improper control systems ... improper market segmentation ... improper market testing ... improper price setting ... inability of spouse to accept the entrepreneur's drives and values ... inadequate financial analysis ... inadequate marketing analysis ... incompetence ... incomplete homework of the venture capital avenues ... incorrect sales forecasting ... ineffective control procedures ... ineffective customer interface ... ineffective direction ... ineffective planning ... lack of experience in the business area ... lack of fiscal responsibilities ... lack of leadership ... lack of managerial experience ... lack of organization ... lack of realization of the necessity to turn cash immediately ... lack of understanding of venture capitalist's goals ... management weaknesses and gaps ... neglect ... operational over-complexity ... over-inflated organizational structures ... over-staffing ... personal and domestic problems ... personal specifications in conflict with start-up's goals and objectives ... poor communications ... poor financial projections ... poor market gap analysis ... poor psychological work environment ... poor retail locations ... poor self-discipline ... poor venture capital appetite-whetting techniques ... premature approach of venture capital avenues ... premature incorporation ... premature patents ... premature product releases ... security indiscretions ... speculative losses ... superior competition ... technical problems ... the lack of zest for life which sustains a start-up ... too many details ... too rapid expansion ... trading area changes ... unable to solve customer's problems ... unbalanced experience ... under-capitalization ... under-staffing ... unfavorable economic conditions ... weak business plans ... weak incentive systems ... weak key employees ... weak marketing tactics ... weak money-leveraging methods ... weak motivation ...

Potential Sources of Differentiation

Every successful business is differentiated from its competition ... it could be very unique and significant, or it may be seemingly small and minor. But customers choose one enterprise over another for a reason. Following are some potential sources of value and differentiation to use as a guide when creating a competitive advantage strategy ...

ambiance ... branding ... business model ... community service ... contrived deterrence ... convenience ... copyrights ... cost advantages ... cost advantages independent of scale ... customer relations ... customer responsiveness ... customer service ... delivery ... distinct unique competencies ... economies of scale ... effective sales methods ... efficiency ... experience of doing business ... features ... functionality ... government regulation ... high quality ... image ... innovation ... intellectual property ... limited resources ... location ... low-cost ... manufacturing innovation ... market positioning ... market segmentation ... operational methods ... patents ... performance ... price ... product design ... product differentiation ... product innovation ... product selection ... product-line breadth ... quality ... rarity ... relationships ... reliability ... reputation ... selection ... service ... shopping experience ... supply chain relations ... switching costs ... trademarks ... trade names ... unique capabilities ... value

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Tips for Picking the Right Opportunity

1. You and your team are passionate and persistent ...
2. Your team has or can learn the skills needed ...
3. Your team can collaborate and cooperate ...
4. The problem is clear ...
5. The customers are readily identified ...
6. The market is significant ...
7. You have a feasible solution ...
8. The competition is identifiable ...
9. Your solution has better and sustainable benefits ...
10. Your solution can generate a sustainable profit ...
11. Your venture is timely, important, legal ...
12. Your venture can build barriers to entry ...
13. Your concept is scalable ...
14. You'll invest less time, money, and effort in the venture than it will be worth in a couple of years ...
15. If the opportunity turns out to be less than favorable, you can exit with minor losses ...
16. Risks can be mitigated ...
17. The upside potential is significant and timely ...
18. Your team has a clear plan for success ...
19. Your team can find the resources needed ...
20. You and your team are committed to success ...
21. The opportunity has a potential for long-term success ...

The Entrepreneur's Creed

1. Do what gives you energy ... have fun!
2. Figure out what can go right and make it happen.
3. Say "can do" rather than "cannot" or "maybe."
4. Illegitimi non carforundum: tenacity and creativity will triumph.
5. Anything is possible if you believe you can do it.
6. If you don't know it can't be done, then you'll go ahead and do it.
7. The cup is half-full, not half-empty.
8. Be dissatisfied with the way things are, and look for improvement.
9. Do things differently.
10. Don't take a risk if you don't have to ... but take a calculated risk if it's the right opportunity for you.

[Thank you, Jeffry A. Timmons and Stephan Spinelli]