Phases of Innovation

1. Preparation ... focus on the problem or opportunity, and who it affects
2. Exploration ... identify current solutions, alternatives, and substitutes
3. Stimulation ... use creativity techniques to trigger new ideas, concepts, and solutions
4. Incubation ... give the new ideas some time and thought
5. Illumination ... identify new ideas, concepts, and solutions
6. Selection ... establish and use clear criteria for selecting the "best" concept
7. Planning ... decide how to implement the concept
8. Implementation ... put the plan and concept to work
9. Evaluation ... determine if the new concept is working
10. Iteration ... apply incremental improvement to the concept, or start over

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Right and Left Brain

You got two brains, use them ... but not both at the same time!


LEFT BRAIN characteristics ...

• ANALYTICAL
• Logical
• Sequential
• Rational
• Objective
• Looks at parts
• Conventional
• FOLLOWS THE RULES ...

RIGHT BRAIN characteristics ...

• CREATIVE
• Intuitive
• Holistic
• Synthesizing
• Subjective
• Looks at wholes
• Transformational
• BREAKS THE RULES ...

[Thank you, Roger Sperry]

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Elements of a Marketing and Sales Plan

1. Market research and analysis ... customers, problem, solutions, competition, risk and reward, resources, feasibility ...
2. Opportunity
3. Mission
4. Business model
5. Marketing objectives
6. Sales goals
7. Competitive advantage strategies
8. Positioning strategies
9. Target market and customer segments
10. Product and service offerings
11. Value proposition
12. Pricing strategies
13. Sales strategies and tactics
14. Distribution strategies
15. Promotional strategies
16. Customer relationship management

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