Questions That Must be Answered in a Business Model

1. Who are the target customers for this business venture?
2. How will this venture create and deliver value for these customers?
3. What, who, where is the primary competition for this venture?
   
4. How is the enterprise different and better than the competition?
5. What are the primary core competencies of this venture?
6. What is the scope of products, processes, and activities of this venture?
7. How is this venture organization structured?
8. How will this venture capture value for profit?
9. How will this venture grow, and over what time period?
   
10. How will this venture attract and retain talent?