Search

Topics

Accounting Advertising Advisor Analysis Apps Attitude Balance Sheet Barriers to Entry Beachhead Benefits Better Books Bottom Up / Top Down Brain Brainstorming Brainwriting Budget Business Flow Business Model Cash Flow Change Commercialization Communications Competition Competitive Advantage Concept Consultant Corporate Entrepreneurship CQs Creativity Critical Success Factor Crucial Questions Crucial Success Factors Culture Customer Decisions Deploy Design Develop Differentiation DXpedition Earn EBITDA Education Effectiveness Elevator Pitch Engineering Enterprise Entrepreneur Entrepreneurship Environment Evolution Executive Summary Exercise Expenses Expertise Failure Feasibility Finance Financial Objectives Flags Flowchart Focus Funding Fuzzy-to-Firm GizmoGadget Glossary Goals Habits Healthy Venture Hiring HOTI Chart Hypothesis Ideas Ideation Impact Income Statement Industry Industry Research Innovate-A-thon Innovation Innovator Intellectual Property Internet Intrapreneurship Invention Inventory Investor Iteration Knowledge Launch Leadership Lean Startup Learning Legal Luck Machines Management Manpower Market Research Marketing Marketing Brochure Material Media Media Relations Mentor Methods Mindmap Mindset Mission Mistakes Money Motivation Myths Name News Release Niche Market Non-Profit Objectives Operating Agreement Operations Opportunity Passion Patents People Pivot Planning Positioning PR Presentations Price Problems Process Flow Product Development Productivity Profit Progress Promotion Prototype Publicity Questions Refine Research Resources Return on Investment Reward Roadmap Rules_of_Some Sales SCAMPER SCORE Scorecard Skills Slides Solution Development Solutions SPLUCK Start-up Stimulation Strategies Strategy Structure Success SWOTT Tactics Tagline Target Market Team Teamwork Technology Readiness Levels Terminology Terms Test Thinking Tips Tools Transformation TRL Validation Value Venture Venture Capital Venture Creation Venture Plan Viability Vision Work Worth Writing
Showing posts with label GizmoGadget. Show all posts
Showing posts with label GizmoGadget. Show all posts

SCAMPER!

To create a new product, service, or process, try applying "SCAMPER" to an old one. SCAMPER is an acronym for ...
  1. Substitute ... What can you substitute? What can be used instead? Who else instead? What other ingredients? Other material? Other process? Other power? Other place? Other approach? Other sounds? Other forces? ... "Instead of ... I can ..."
  2. Combine ... What can you combine or bring together somehow? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? ... "I can bring together ... and ... to ..."
  3. Adapt ... What can you adapt for use as a solution? What else is like this? What other idea does this suggest? Does past offer a parallel? What could I copy? Who could I emulate? ... "I can adapt ... in this way ... to ..."
  4. Modify, minimize, magnify ... Can you change the item in some way? Change meaning, color, motion, sound, smell, form, shape? Other changes? ... Also: 'Minify': What can you remove? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? ... Also: Magnify: What can you add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? ... "I can modify/minimize/magnify.. in this way ... to ..
  5. Put to another use, re-use ... How can you put the thing to different or other uses? New ways to use as is? Other uses if it is modified? ... "I can re-use ... in this way ... by ..."
  6. Eliminate, elaborate ... What can you eliminate? Remove something? Eliminate waste? Reduce time? Reduce effort? Cut costs? ... "I can eliminate ... by ..."
  7. Rearrange, reverse ... What can be rearranged in some way? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule? ... "I can rearrange ... like this ... such that ..."
[Thank you, Robert Eberle and Alex Osborn]
TOPICS: , , , , ,

Marketing Brochure Prototype

A prototype marketing brochure is a good tool for "testing the waters" with prospective customers.
  1. Easy way to test a new product, service, solution idea
  2. Easy to iterate a concept
  3. Easy to put in front of prospective customers for feedback: test, measure, learn
  4. Customer can become part of the design process ... pencil and paper and eraser
  5. Inexpensive ... time, money, resources
  6. Works for most any idea concept
  7. Flexible "size" (number of pages) although the fewer the better 
  8. Can incorporate in the venture business plan, summary
  9. Can use to design and develop a product and/or service based on prospective customer reactions to the product and/or service describe in the prototype brochure
Here's a "pencil sketch" of a marketing brochure template:


TOPICS: , , , , , , ,
Subscribe to: Posts (Atom)