News Release Implementation Plan

Phase 1

1. Outline base story
2. Identify key individuals in the story
3. Establish time frame for activities
4. Identify target media

Phase 2

1. Interview story makers
2. Write a short story (3 pages) as a follow-up to requests for more information from the media or readers/viewers
3. Write a focused news release(s)
4. Send news release(s) to media

Phase 3

1. Field inquiries from media regarding the release
2. Track response to release
3. Follow-up as needed

Phase 4

1. Summarize activities ... package the story, news release(s), tracking info, results, suggestions for follow-up

Venture Hypothesis Outline

1. Title slide or page ... venture concept name, team members, 3-word concept summary
2. Opportunity ... the problem, market research and analysis, first customer(s) beachhead
3. Solution and venture concept ... products and services, competitive advantage
4. Business model ... how the venture will earn money (or self-sustain)
5. Marketing and sales strategies ... how the venture will attract and retain customers, tactical marketing
6. Product development and operations strategies ... how the venture will develop and deliver solutions to customers
7. Team and organization ... the current team and what do they do, advisors, team members to be added
8. Risks and variations ... downside and upside risks, timeline, and tolerances
9. Financial model ... estimate of units sold, average selling price, revenue, expenses, and EBITDA for first 5 years; key assumptions; significant startup expenses
10. Validation plan ... how the hypothesis will be validated

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