- Have I clearly defined my company and my target market?
- Who are my competitors?
- What is my company's specific strategy for success?
- Do I regularly track my competitors' moves?
- Do I take advantage of my competitors' weaknesses?
- What have I learned from my competitors' mistakes?
- What have I learned from my competitors' strengths?
- Do I take advantage of competitive opportunities?
- Does my company possess a uniqueness that easily separates it from my competitors? What, specifically, is it?
- Would I pay money to use my own product or service?
- How do my prices compare with the rest of my industry?
- Who are my customers?
- Do I have a loyal customer base?
- Am I sensitive to my customers' needs and requests?
- Are my employees trained in customer service?
- What trends do I see for my industry in the future?
- Is my company and my product mix aligned with those trends?
- Do I have the capabilities and resources to compete in the market five to 10 years from now?
- What is my vision for my company five to 10 years from now?
[Thank you, SCORE]