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Accounting Advertising Advisor Analysis Balance Sheet Barriers to Entry Beachhead Benefits Better Books Brainstorming Brainwriting Budget Business Flow Business Model Cash Flow Commercialization Communications Competition Competitive Advantage Consultant Corporate Entrepreneurship CQs Creativity Critical Success Factor Culture Customer Decisions Deploy Design Develop Differentiation DXpedition Earn EBITDA Education Effectiveness Elevator Pitch Entrepreneur Entrepreneurial Mindset Entrepreneurship Environment Evolution Executive Summary Exercise Expenses Expertise Failure Finance Financial Objectives Flowchart Focus Funding Fuzzy-to-Firm GizmoGadget Glossary Goals Habits Healthy Venture Hiring HOTI Chart Hypothesis Ideas Ideation Income Statement Industry Industry Research Innovate-A-thon Innovation Innovator Intellectual Property Internet Intrapreneurship Invention Inventory Investor Iteration Knowledge Launch Leadership Lean Startup Learning Legal Machines Management Manpower Market Research Marketing Marketing Brochure Material Media Mentor Methods Mindset Mission Mistakes Money Motivation Myths Name Niche Market Objectives Operating Agreement Operations Opportunity Passion Patents People Planning Positioning PR Presentations Price Problems Process Flow Product Development Profit Progress Promotion Prototype Publicity Questions Refine Research Resources Return on Investment Roadmap Sales SCAMPER SCORE Scorecard Skills Slides Solution Development Solutions Something SPLUCK Start-up Stimulation Strategies Strategy Structure Success SWOTT Tactics Tagline Target Market Team Teamwork Technology Readiness Levels Terminology Terms Thinking Tools Transformation TRL Validation Value Venture Venture Capital Venture Creation Venture Plan Vision Work Worth Writing

Traditional Venture Plan Outline

COVER PAGE
  1. Venture Title
  2. Tag Line
  3. Logo
  4. Principles and Positions
  5. Contact Information
  6. Copyright and Disclaimers

EXECUTIVE SUMMARY
  1. Description of the Problem or Opportunity
  2. The Business Venture Concept and Solution
  3. Key Business Model and Venture Strategies
  4. Target Market and Projections
  5. Competitive Advantages
  6. The Team
  7. The Offering

THE INDUSTRY AND THE COMPANY
  1. The Industry
  2. The Problem or Opportunity
  3. The Product and Service Solutions
  4. The Company and the Concept
  5. Entry and Growth Strategy

MARKET RESEARCH AND ANALYSIS
  1. Target Market
  2. Customers
  3. Market Trends
  4. Direct and Indirect Competition
  5. Estimated Market Shares Sales
  6. Competitive Advantage
  7. On-going Market Evaluation

ECONOMICS OF THE BUSINESS
  1. Business Model
  2. Gross and Operating Margins
  3. Profit Potential and Durability
  4. Fixed, Variable, and Semi-variable Costs
  5. Months to Breakeven
  6. Months to Reach Positive Cash Flow

MARKETING AND SALES PLAN
  1. Marketing Strategy
  2. Pricing
  3. Sales Strategies
  4. Sales Forecast and Methodology
  5. Distribution
  6. Advertising and Promotion Strategies

DESIGN AND DEVELOPMENT PLAN
  1. Development Status and Tasks
  2. Difficulties and Risks
  3. Product Improvement and New Products
  4. Costs
  5. Proprietary Issues
  6. Intellectual Property Issues

MANUFACTURING AND OPERATIONS PLAN
  1. Operating Cycle
  2. Geographical Location
  3. Facilities and Improvements
  4. Operational Strategy
  5. Operational Plans
  6. Regulatory and Legal Issues

MANAGEMENT TEAM
  1. Organization and Legal Structure
  2. Key Management Personnel
  3. Management Compensation and Ownership
  4. Employment and Other Agreements
  5. Stock Options and Bonus Plans
  6. Board of Directors
  7. Investors and Shareholders
  8. Supporting Professional Advisors and Services

SCHEDULE AND DEVELOPMENT PLAN
  1. Timeline
  2. Development Goals and Strategies

CRITICAL RISKS, PROBLEMS, AND ASSUMPTIONS


THE FINANCIAL PLAN
  1. Actual Income Statements and Balance Sheets
  2. Pro Forma Income Statements
  3. Pro Forma Balance Sheets
  4. Pro Forma Cash Flow Analysis
  5. Break·Even Chart and Calculation
  6. Cost Control Strategies

PROPOSED COMPANY OFFERING
  1. Required Financing
  2. Valuation
  3. Offering
  4. Capitalization
  5. Use of Funds
  6. Return on Investment

SUMMARY
  1. Summary of Business Venture
  2. Mission Statement
  3. Vision Statement

APPENDIXES
  1. Resumes
  2. Product Data Sheets
  3. Marketing Material
  4. Detailed Research
  5. Issues of Sustainability of the Venture
  6. Impact on the Environment
  7. Impact on the Community
  8. Service and Warranty Policies