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Characteristics of a Great Venture Plan

  1. Presents a clear explanation of why the venture concept is a significant opportunity.
  2. Provides a concise description of the venture's products or services.
  3. Provides a clear, rational explanation of why the venture idea is better than anything else already available.
  4. Succinctly explains customer benefits in qualitative and quantitative terms.
  5. Provides a clear explanation of the one or two things the company does best.
  6. Focuses on market-driven opportunities.
  7. Provides evidence of customer acceptance of the venture's products and services.
  8. Presents evidence of the marketability of the products and services.
  9. Presents a quality, sophisticated, experienced management team, advisors, and board of directors with complementary and encompassing business skills.
  10. Gives a clear sense of what the founders expect to accomplish in 3 to 7 years.
  11. Provides a rational explanation of why the investor should trust the management team to do what they say they are going to do.
  12. Identifies all the alternatives available to prospective customers.
  13. Addresses how the venture will develop and sustain a distinct competitive advantage.
  14. Addresses how the venture will develop and sustain a proprietary position.
  15. Contains reasonable financial projections with key data explained and justified.
  16. hows how and when the venture will generate sustainable positive cash flow streams.
  17. Describes the manufacturing and/or service delivery processes and associated costs in appropriate detail.
  18. Explains and justifies the level of product development required.
  19. Justifies financially the means chosen to sell the products and services.
  20. Supports credible growth projections.
  21. Provides a clear explanation of how the money invested in the venture will be used.
  22. Shows how and when the venture will generate sustainable profit.
  23. Shows an appreciation of investor needs.
  24. Shows how investors can cash out in three to seven years, with an appropriate return on their investment.
  25. Provides a clear explanation of what the investor will get for their investment.
  26. Identifies significant risks and proposes rational contingencies.
  27. Has the right appearance...not too fancy, not too plain.
  28. Is arranged properly with the executive summary, table of contents, and chapters in right order.
  29. Is the "right length"...not too long, not too short...to convey all the pertinent information.
  30. Is plausible throughout.
  31. Has facts rather than opinions
  32. Is quantitative rather than qualitative
  33. Stresses specifics rather than generalities
  34. Reads like a combination of the Wall Street Journal, a model of good business writing, and USA Today, a model of good story-telling
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