Attractive Innovations

1. Well-defined customers
2. Easily measurable benefits
3. Short pay-back period
4. High Benefit/Price ratio
5. Sustainable competitive advantages
6. Venture has core competencies
7. Venture has resources

Potential Business Models

1. Design physical products/merchandise
2. Manufacture physical products/merchandise
3. Sell physical products/merchandise
4. Create information/content/data
5. Aggregate or distribute information/content/data
6. Provide personal or business service
7. Provide expert advice/consultation
8. Provide money/financing
9. Provide labor or human resources
10. Transport products/services
11. Provide infrastructure/telecommunications
12. Provide in-person or online marketplace for others to sell goods or services