Live and learn (hopefully!) ...

Lute Olson was a very popular basketball coach at the University of Arizona.  He had many of his players move on to great careers in the NBA and other professional basketball leagues.  This quote is a good summary of his philosophy for sharing and teaching how to be a better player.  It works well for innovators and entrepreneurs, too ... let's do what we can as best as we can and learn and iterate and pivot as we go.  But, let's try hard to learn from what didn't go well, and not do the same thing again the next time around.

News Release Implementation Plan

Phase 1

1. Outline base story
2. Identify key individuals in the story
3. Establish time frame for activities
4. Identify target media

Phase 2

1. Interview story makers
2. Write a short story (3 pages) as a follow-up to requests for more information from the media or readers/viewers
3. Write a focused news release(s)
4. Send news release(s) to media

Phase 3

1. Field inquiries from media regarding the release
2. Track response to release
3. Follow-up as needed

Phase 4

1. Summarize activities ... package the story, news release(s), tracking info, results, suggestions for follow-up