Entrepreneurship, Innovation, and Enterprise ...

 

Glossary

• A

• A/B Testing
• See: Split Testing
• Accounting
• Accounting: the action or process of keeping financial accounts
• Additional Value
• See: Alternative Value
• Addressable Market
• Addressable Market: the total potential market for a product or service, measured in dollars of revenue per year
• Adventure
• Adventure: daring and exciting activity calling for enterprise and enthusiasm