BOOK ... 5280 TIPS for INNOVATORS and ENTREPRENEURS: From Startup to Stable

Over 5280 short, sweet, right-to-the-point tips, tools, and rules of thumb for innovators and entrepreneurs building a new business venture, from the fuzzy front-end to a startup to a stable company. A starting point for new entrepreneurs, a review for experienced serial innovators, a checklist of the elements that should be addressed in a new venture startup plan, words of encouragement and experience when the going gets tough. Based on the author's personal experience creating ventures that generated over several bilion dollars lifetime revenue, and working with 200+ new venture development teams.

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The C's of Communications

1. Clear: Make the goal of your message clear to your recipient. Ask yourself what the purpose of your communication is.
2. Concise: Your message should also be brief and to the point. Why communicate your message in six sentences when you can do it in three?
3. Concrete: Ensure your message has important details and facts, but that nothing deters the focus of your message.
4. Correct: Make sure what you're writing or saying is accurate. Bad information doesn't help anybody. Also make sure that your message is typo free.
5. Coherent: Does your message make sense? Check to see that all of your points are relevant and that everything is consistent with the tone and flow or your text.
6. Complete: Your message is complete when all relevant information is included in an understandable manner and there is a clear "call to action". Does your audience know what you want them to do?
7. Courteous: Ensure that your communication is friendly, open, and honest, regardless of what the message is about. Be empathetic and avoid passive-aggressive tones.
8. Clutching: Make sure your message has AIDA: grabss Attention, develosp Interest, builds Desire, triggers Action. Be sure there is a clear "path to action" for the reader to take ... call, email, website, et alia.